Algorithm Update – Helpful Content

Google has begun rolling out another algorithm update, focusing on website content, and is said to take a couple of weeks to roll out. The Helpful Content update is the first of its kind since December 2022. It specifically targets content that appears to have been written for the search engines rather than the user and promotes quality content that clearly shows expertise in the relevant topic/service. Is your website content over-optimised? Speak to one of our experts to see how we can help.