One of the greatest challenges facing businesses is modernisation; moving with the times. Multi Web Marketing's first website design client, Pacy & Wheatley, a Construction company established since 1968. A year in which Britain's first heart transplant was performed, Manchester Utd. became the first English team to win the European Cup, and the M1 motorway was completed. Needless to say, the world has changed a lot in the last 50 years, both socially and commercially.
National construction company Pacy & Wheatley are very much a family business. Based in Doncaster, David Wheatley,
Anthony Wheatley started his career with Pacy & Wheatley at an early age, working during his school's Summer holidays. In 1993, after gaining an HND in Building Studies from Trent Polytechnic, Anthony made the move to Pacy & Wheatley as a Contract Coordinator, eventually progressing to Managing Director in 2006.
Craig Wheatley came to the company at the age of 18. Joining the company as a joiner, Craig quickly became interested in all aspects of construction, and later became a site manager. He moved to the company's head office in 2004 and received Directorship in 2005.
But the family aspects of the business don't stop at the Wheatley surname. The father and two sons share a keen interest in several sports; from golf and
Pacy & Wheatley are a national construction company, based in three divisions; construction, acoustics and interiors. The fabric of the
"Multi Web Services firstly provided us with a website," Craig explains in his business testimonial to Multi Web Marketing. "We expected new inquiries and, subsequently, business growth." Multi Web Marketing now manage handle over 90% of the business' marketing initiatives.
This started with a brand new website, with all new, consistent branding.
Search Engine Optimisation
SEO is arguably the most important factor in online marketing. Ensuring that Pacy & Wheatley's new website ranked higher in relevant Google searches than their competitors is at the core of Search Engine Optimisation.
A great example of this is Pacy & Wheatley's "Live Projects" page. The page is updated frequently, with examples of the types of projects Pacy & Wheatley are involved in, and local information on the area, and the type of build. Each page shows the client, type of build, the location and the project value. The project descriptions on each page
Before the involvement of Multi Web Marketing, Pacy & Wheatley's website was receiving one unique visitor every day. We have generated over 13,000 new website visitors for the company. "New business inquiries from our website have exceeded £10,000,000 over that two-year period," says Craig, "and inquiry levels are continuous and now worldwide."
Social Media Marketing
Website and customer engagement is an important factor in helping search engines determine which companies are relevant. Engaging with customers through different social media platforms is a great way to increase your relevant website traffic, ensuring that your website is more relevant and engaging than your competitors.
Multi Web Marketing's social media strategy for Pacy & Wheatley took two distinct routes; local and commercial.
Engaging with the community on a local level keeps the company connected and involved in the local community, allowing the Pacy & Wheatley brand to stand at the forefront of events local to the Doncaster area. Engaging the business commercially allowed Pacy & Wheatley to follow key influencers in their industry, from leading
The company's blog details fundraisers and events that the Pacy & Wheatley team are involved with – most recently a boat race in Doncaster to raise money for Bluebell Wood Hospice. It also allows for updates from the business, detailing new and upcoming projects the business is involved with.
Twitter allows for much snappier updates; from simple posts advertising the
Social media engagement culminates in more relevant website
E-book & Brochure Design
Consistency is incredibly important in branding, both online and offline. That's why at Multi Web Marketing we offer a variety of products and branding management under one roof. We have been at the forefront of E-Book designs, producing them since 2014. To access Pacy & Wheatley's E-Book, customers register their name and email address, helping the company create a database of potential customers.
The Pacy & Wheatley Group also annually produce a prospectus available digitally and physically to post
Consistency in branding across multiple platforms, from online and social media
"New business inquiries from our websites have exceeded £10,000,000 over a two-year period," says Craig. "Our business sales have increased substantially and our marketing is significantly more focused."