Are Keywords In Domain Names A Ranking Factor?

In a recent Reddit thread, Google Search Advocate John Mueller advised against relying solely on keywords in domain names for long-term SEO strategies, stating that a keyword domain name does not offer a noticeable SEO advantage on Google and can hinder long-term marketing goals. Mueller also warns that domain names focused on a specific keyword can be restrictive for targeting other keywords, making it difficult to diversify website offerings. He emphasises the importance of building a strong, recognisable brand for search and other platforms to connect with customers. Mueller’s insights are valuable for marketing and SEO professionals in 2024, encouraging a shift from relying on keywords to developing a comprehensive, brand-focused online presence.

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