Auto Generated Content and SEO

The rise of content-generating large language models (LLMs) and AI-generated content has highlighted the need for authority management in the field of SEO. This new discipline focuses on identifying trustworthy sources and filtering out incorrect information. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) has become a crucial factor in Google search rankings, as it helps determine the credibility of authors and websites. E-E-A-T also influences the display of results in Google Discover and Google News, the helpful content system, snippet elements, and indexing. Developing a strong online reputation and credibility is essential for rankings and visibility in search engines. Talk to us to see how we can help build your online presence.