Award Winning eCommerce Website Design
LJ’s Ladies Boutique
LJ’s Boutique wanted a new eCommerce website design for their Doncaster based business, specialising in ladies’ curvy and plus size fashion.
Award Winning Website Design
LJ’s Boutique initially approached MultiWebMarketing looking to optimise their existing website with our SEO services. Our SEO experts optimised the website as much as possible, but as traffic to the existing website increased, it was becoming clear that a new website was needed. The user journey was inefficient, and the older website couldn’t handle the higher traffic brought from our SEO services.
Drawing from many years’ experience providing award-winning website design services, we built a brand new website, better optimised to handle the increase in traffic, with a fresh modern design. New features our team introduced improve the customer journey and user experience.
We added a loyalty scheme, enabling customers to automatically earn points for spending online which can then be used against future orders. Colour swatches were also added across product and category pages, enabling customers to easily view different colours and styles of the same item. Product videos were also added to certain pages, giving customers a better, more complete view of the item they’re purchasing, and we implemented a new affiliate programme.
Like all our professional websites, the new eCommerce website was designed with a mobile-first approach, ensuring all features work across a range of devices, including smartphones, tablets, laptops and desktop PCs.
SEO Services Doncaster
Initially, we were approached by LJ’s Boutique to provide Search Engine Optimisation services. The plus size and curvy fashion specialists were looking for SEO services for their Doncaster based business, in order to appear higher in relevant Google searches, drive more traffic to the website, and ultimately win new customers and make more online sales.
We were proud of the results achieved for the old website, generating more traffic than the website could handle – which can be a good problem to have! Now with the new website, we provide ongoing SEO services through a new service-level agreement.
Our team provides ongoing website maintenance and management services for LJ’s Boutique, including updating the site’s content with new products and blog posts, implementing new features and ensuring the new website is fully up to date with the latest security updates.
Leesa Sharpe, Director of LJ’s Boutique was incredibly happy with the new website:
“I’d recommend MultiWebMarketing to any business that’s looking to scale up their eCommerce significantly, great website, great support and extra great results.”