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How to Write Content That Ranks

Do you want to know how to write content that ranks on page one of Google?

It's not an unrealistic aim. At MultiWebMarketing™, we write informative and engaging content for readers, and search engines will take notice. Watch your pages rise through the search rankings and dominate the competition. Here's how to get started:

Know your audience, know your keywords

Before you write, identify your target audience and the keywords they're searching for. Keyword research tools like Google Keyword Planner can be a goldmine. But don't just stuff keywords in – focus on creating content that naturally incorporates them while addressing your audience's needs.

User Experience

High-quality content is the foundation. Make it informative, engaging, and well-structured. Break up long blocks of text with images, bullet points, and subheadings. Don't forget about user experience (UX). Ensure your website loads fast and is mobile-friendly. Readers bouncing off a slow, clunky site sends negative signals to search engines. Include a call-to-action (CTA) as well that encourages the reader to perform a specific action, like filling out an enquiry form.

Become a link magnet

Imagine high-authority websites vouching for yours. That's the power of backlinks. Create content so valuable that other websites naturally want to link to it. This can be anything from in-depth industry reports to clever infographics.

SEO optimisation

Optimise your title tags and meta descriptions to attract clicks. Include your target keyword in the title tag, keeping it concise and informative. Meta descriptions are short summaries that appear under search results – use them to showcase the value your content offers. We provide professional SEO services, so contact us to help increase your website traffic.

Content creation is a marathon, not a sprint.

Ranking well takes time and consistent effort. Keep creating fresh, valuable content and monitor your progress. As an SEO agency, we have many tools available to help us track your ranking and identify areas for improvement.

Remember, the goal is to create content that search engines can easily crawl and that users love to read. By following these tips and staying patient, you'll be well on your way to writing content that ranks and attracts a loyal following. For more information on our SEO services, speak to one of our experts today.

Posted on 27 June 2024