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Marketing Strategy

Strategy is King

Our 10-step guide to giving our customers a strategic approach to its marketing

Here at MultiWebMarketing we pride ourselves on not only building our customers a beautiful website – but making sure it cuts teeth on Google and out in the marketplace too.

This is how we cement our place as more than a traditional marketing agency, giving our clients the strategy they need to reach their ambitions.

Our Managing Director Paul Smith proved this philosophy is not all talk by landing the a prestigious award from Corporate America Today as UK Marketing Strategist of the Year.

“There are a lot of people out there who believe that just by turning on a website their company’s fortunes will change, but this is a big mistake,” explained Paul.

“The website is an initial asset, but it’s a car, and the car needs fuel; website traffic is the fuel”

And to delve further into this ‘fuel’ here are 10 ways we help our clients to adopt a strategic approach to maximise results…

Investment in cutting-edge technology

It’s imperative that we remain ahead of the game when it comes to technology. That’s why we invest substantial sums every month in licence fees for the best software platforms on the market and use our own proprietary software where suitable as well.

These tools help us to automate our processes and streamline how we deliver for our clients.

We have tools to schedule social media posts and subscribe to a platform which gives us insight into what is being talked about online at any given time globally. Our finger is always on the pulse.

We also use a state-of-the-art SEO tracking software and other professional products like Adobe

Premier for videography design and Adobe Design Suite for graphic design.

Voice SEO

Not only do we aim to help our clients’ websites rank high on Google but nowadays we target voice searches too, with Siri and Alexa leading the way in this space. Voice searches tend to use longer, more conversational search terms so our SEO experts devise a specific strategy to target traction in this area too. We carefully analyse the relevant keywords and search terms for your industry because voice search optimisation is now vital if you want your business to have the best chance of ranking in local, regional and national searches.

Understanding tone of voice

Depending on the sector your business operates in, a different strategy is needed and also a different tone of voice. This can be a challenge as they can vary greatly, but we’ve now worked across 32 different industries from legal and professional all the way to construction and e- commerce. We are experienced enough to get this right, whatever the field.

A friend of Google

We know how to build websites that perfectly follow Google guidelines and help you get up the SEO rankings – it’s the result of years of experience. The formula for any online project is to master the user journey or buyer journey on an e-commerce website. If this is combined with the thumbs up from Google, your chances of success are 10 to 50 times greater. So, you’re in safe hands with us.

Posted on 19 April 2022