Seeing is believing

Our 3D virtual tour video brings excavation business to life

A leading UK excavation company has transformed and enhanced its marketing with the use of MultiWebMarketing’s powerful video content. Our talented team of videographers and animators created of an impressive 3D virtual tour of Vac-Ex’s head office and workshop spaces in Doncaster.

“It was a fantastic idea by the team at MultiWebMarketing,” said Vac Ex Managing Director John Mee. “It really brings our business to life and gives our customers and prospective customers the opportunity to see behind the scenes. The value of video is that they can quickly understand our operation and the expertise we can offer.”

MultiWebMarketing’s video team has been producing real-life content like this for its clients since its inception as it adds real authenticity to its customers’ content. It adds credibility to the words on a website and demonstrates that what you are saying about a business is reflected in the video content.

This video was just one part of a wider project delivered this month to the client including a new website, brochure design, social media posts, blogs, email marketing and more.

The objective of the multi-media approach was to help Vac-Ex to consolidate and demonstrate their position as market leaders for excavation work. They wanted us to focus on their USP of using modern, specialist kit to ensure utility cables are not struck during work, as this can cause costly repair works and time delays to major projects.

Vac-Ex is proud to have carried out one million hours of work without a strike and it is this kind of expertise and skill which needed to be reflected on its new website. The client wanted the website to give a better representation of the business it is today and quality of service it can provide.

Despite only being live for a matter of days, Vac-Ex has already started to receive organic enquiries through its new website which is almost unheard of having gone several years without achieving sales opportunities through SEO activity.

MultiWebMarketing’s Operations Director Adrian Blatherwick said: “The customer is extremely pleased with the new website and the instant impact it has achieved. We have delivered exactly what they required and a lot of this is down to the regular review points we built into our process throughout the project. We visited their office on a number of occasions to provide updates and ensure our work was satisfying their objectives.”

You can see more of the virtual tour videos we have been producing for our customers here.