eCommerce Web Design
eCommerce web design for Identity Merchandise, experts in promotional products, and selling branded merchandise in various categories for all industries.
Identity Merchandise sell various products that can be customised by the buyer to include the branding of their business. They wanted a professional eCommerce website that showcased their product range and allowed customers to purchase online.
The main website features are the two APIs, each with bespoke code to pull in all the different variations of a product and improve the user journey by displaying data that lets them know details about the product. For example, users have the ability to customise products in many ways, such as the size, colour, where you want the branding printed, how it’s printed and the print area, giving them complete creative control.
We also built the site so you can see how many are in stock, which is kept up to date via the API, add items to your wishlist, and use quantity and price sliders to control each. There is a toggle button to see the price of your basket, including and excluding VAT. Additionally, you have the ability to request a product sample before you buy and download orders as PDFs so you can show your colleagues before you commit to buying them.
The website also has a blog page with informative SEO content that may help answer user questions, increasing dwell time, which helps boost Google rankings, as well as case studies and customer reviews which highlight the positive collaborative work they’ve done with other businesses, tempting others to use their services as well.
We maintain an SLA with Identity Merchandise, which allows us to update their website and monitor the APIs.