Google Ads Agency

You should see meaningful data within days, not months. Enquiries depend on search demand, your offer, and landing page quality, but a properly built campaign begins learning immediately. If nothing happens for weeks, the setup is wrong, the tracking is wrong, or the targeting is wrong.

Because the campaign likely targeted broad keywords, sent traffic to generic pages, and had no proper conversion tracking. Without knowing which searches led to enquiries, budget gets wasted on irrelevant clicks. We fix this by mapping search intent directly to dedicated landing pages and tracking every action that matters.

By excluding irrelevant searches with negative keywords, tightening geographic targeting, refining your audience, and constantly analysing search terms. Most wasted budget comes from appearing for the wrong searches, not from bidding too much.

Yes. Sending paid traffic to a normal website page reduces conversion rates. We either optimise existing pages or recommend dedicated landing pages built specifically to convert visitors who are ready to enquire.

We analyse commercial intent, not just search volume. Phrases that include words like “cost”, “service”, “near me”, or specific problems often convert better than broad industry terms. We prioritise the searches that indicate someone is ready to speak to a provider.

The right budget depends on your industry and search demand, but the key is not the amount, but how efficiently it’s used. A well-structured £800 campaign can outperform a poorly managed £3,000 one. We plan your budget around enquiry targets, not guesswork.

We track enquiries, contact form submissions, and sales, not impressions or clicks. You’ll know exactly what each enquiry costs and which searches generated them.

No. Google Ads performance is measurable month to month. We retain clients because campaigns produce results, not because they’re locked into agreements.

Very little. We handle the technical setup, monitoring, testing, and reporting. We only need your input on your services, margins, and what makes a good enquiry for your business.

Clear reporting focused on enquiries, cost per lead, and what we’re improving. No jargon, no vanity metrics, just data that shows how your investment is performing.

They serve different purposes. Google Ads generates immediate visibility for high-intent searches, while SEO builds long-term authority. Many of our clients use both together, so Ads capture demand now while SEO reduces reliance on paid traffic over time.

Google Ads is never “set and forget”. The first 30 days focus on data collection and refinement. After that, ongoing optimisation improves efficiency and lowers the cost per enquiry over time.

We treat Google Ads as part of your sales funnel, not an isolated advertising tool. We align keywords, ads, landing pages, and tracking so every click has a clear path to becoming an enquiry. This holistic approach is where most campaigns succeed or fail.

Yes, often better than broad industries. Niche searches usually have higher intent and lower competition, which means better quality enquiries when campaigns are built correctly.

We treat Google Ads as part of your sales funnel, not an isolated advertising tool. We align keywords, ads, landing pages, and tracking so every click has a clear path to becoming an enquiry. This holistic approach is where most campaigns succeed or fail.

Yes, often better than broad industries. Niche searches usually have higher intent and lower competition, which means better quality enquiries when campaigns are built correctly.

We don’t let it run. We diagnose the issue quickly, whether it’s targeting, messaging, landing pages, or tracking,  and make changes immediately. Leaving a poor campaign running is the fastest way to waste budget.