Google completes November 2023 core update rollout

Google confirmed that on November 28, its fourth core update of the year, the November 2023 update, completed its rollout. The update began on November 2, 2023, following the October 2023 update, which started on October 5 and ended on October 19. The November update caused significant ranking volatility and complaints from SEOs. The impact of the November 2023 reviews update was experienced at different times by sites. Google algorithm updates are crucial for brands, businesses, and organisations as they can impact search results, organic traffic, conversions, and revenue. If a core update negatively impacts a site, Google advises that there are no specific actions to take to recover; a negative rankings impact may not signal anything is wrong with your pages.

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