Google Court Case

The U.S. Justice Department is accusing Google of using questionable tactics to maintain its position as the leading search engine with a 90% market share. The allegations involve large payments to companies like Apple to secure Google as the default search engine. The 10-week trial includes testimonies from key figures like Alphabet and Google CEO Sundar Pichai. Google defends its dominance, claiming it’s due to superior quality, while opponents argue that default settings discourage users from switching, citing complex steps required to change search engines on Android. With Google dominating the search market, any changes to algorithms or the search engine itself may alter the path for SEO.