Google: There Is No “Perfect” Method for Search Ranks

Google has reaffirmed that there is no “perfect page” formula for search rankings, stating that there is no universal ranking formula. The company clarified that no such formula exists, despite claims that specific word counts, page structures, or other optimisations can guarantee high placement. Google also emphasised that third-party SEO tools often advise constructing pages in specific ways to succeed in search, but they can’t predict rankings. Google’s algorithm values commonalities and unique differences; following such advice doesn’t guarantee a top ranking. Google’s key advice is to focus on helpful things for readers rather than relying on a byline to rank higher in Google. For instance, if an author byline fits a page’s purpose for readers, it should be included, but not because it may supposedly boost rankings.

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