Google’s Advice on Moving to a New Website Without SEO Problems

Moving to a new website is a significant change for businesses. Handling the shift carefully is vital to maintaining your search engine rankings and giving users a continuous experience. On a recent episode of Ask Googlebot, Google Search Advocate John Mueller advised small business owners on navigating the transition from old to new websites. He suggests implementing redirects from the old site to the new one, which helps search engines transfer existing signals to the new domain. Redirects navigate users to the correct website and pass link equity to the new domain. 301 permanent redirects are recommended for moving websites. If not possible, options include updating or removing the old site. After the transition, businesses should use analytics software to check the redirects function correctly, monitor search engine rankings, and inform users about the change through social media and emails.

Leave a Reply

Your email address will not be published. Required fields are marked *

10 year medal
email icon

Keep up to date with our latest news, including exclusive marketing tips & business competitions

eBook Cover

    Free Flip Book Brochure Download Here

    Please complete the info below to receive your free Flip Brochure.

    Please view our Privacy Policy for more information on how we use your data