How to generate leads
Useful advice for new businesses looking to boost lead generation
Marketing. It’s what we love to do every day. The clue’s in our company name, for a start.
But why? While we love the creative side of the job and the power of brainstorming exciting ideas to make our clients’ work look great online – what actually makes us tick is driving great results.
Helping organisations increase revenues and achieve their business strategies. To do this, it’s simply vital to generate leads within your business. There are umpteen ways of going about this. Everything from local networking to placing an ad in a trade magazine. Don’t forget picking up the telephone for a good old-fashioned cold call.
Different things work for different businesses. Our job is to help businesses find what works for them.
To give you a flavour of everything you should be considering and the kinds of tools in our arsenal, here’s an overview of some of the best in the business. Trust us, we’re the experts.
It’s a bit of a cliché to say it’s the place to be, but with more than half of the globe’s population now interacting on social media, it’s kind of a good point. Independent research by a company called Smart Insights tells us that this year 4.26 billion people are using social media platforms, and it really is important to get a piece of the pie.
Of course, it’s important to select the right channel for your business. This can be done by undertaking some analysis into where your core audience hangs out – make sure this is not overlooked.
Social media is a great place to give more information about your products and services in a short, sharp and snappy way.
Quite simply, video is the all-time favourite content type in the market. Not only are they versatile and engaging, but they offer an excellent return on investment too.
It’s also a bit of a myth in this day and age that it’ll significantly ramp up your marketing costs. Video production costs have been falling for a while now, and don’t fall into the trap of thinking every video you publish has to be a super slick production. Posting video content is about cutting through the noise and grabbing a consumer’s attention.
Research shows us that, on average, we are consuming almost 100 minutes of video content every day – and wouldn’t you love just a tiny bit of this to be relating to your brand? The trick here is to be specific and target the right people with the right messages. This is the key to true engagement.
The written word – don’t write it off just yet.
In fact, it’s reported that small businesses that post regular blogs receive around 67% more leads than those that don’t. This is according to Digital Media Team.
You’ve got to be realistic when operating in the blogging space. It’s not always a quick win and isn’t the ultimate attention grabber, but the beauty is that this slightly longer-form medium gives you the opportunity to talk in a little more detail and build up a voice of authority on a subject. If done well, it demonstrates ultimate knowledge and will lead to you being renowned as a thought leader in your industry.
The secret sauce of the worldwide web itself. The dark art of SEO is what makes the internet tick and will keep your brand at the top of Google pages. Sounds good, eh?
Succeeding at this will help to achieve both quality and quantity of traffic to your website.
Getting this right is certainly not easy, and it’s why companies such as ours exist – and where we drive value and really excel. Being effective in this space requires a long-term strategy. Persistence is key.
Email marketing is a fantastic way to take advantage of your existing database of contacts.
Of course, to get started, you need to build up your data in the first place, but nurturing leads from your contacts is often about creating regular touchpoints and staying front of mind. We find this works best if your content is specific.
If resources are limited, this can be a great method for reaching multiple people in one hit.
“Content is where I expect much of the real money will be made on the internet.” These are the words of the great man himself from Microsoft, Bill Gates.
In reality, content marketing is a combination of many of the lead-generation tactics we have outlined above. But when thinking about this one, think more about a strategic approach. What are all the sources of content you use in your marketing mix, and how do they combine in tandem to help you to achieve your business goals?
Want to explore a new marketing strategy? Email email@example.com or call 01302 590444 and book in a free consultation with one of our experts.
Posted on 19 April 2023Subscribe to news