Modern web design and expert SEO for Dragonfly Protect
We are delighted to announce the launch of a new contemporary website and multi-layered SEO and lead generation strategy for Dragonfly Protect, a company specialising in mobile CCTV Towers in Barnsley.
We were tasked with creating a sophisticated and modern website for Dragonfly Protect, which incorporated their brand guidelines and delivered an exceptional user experience.
We also had the duty of putting together a diverse marketing plan to boost lead generation in the Barnsley area.
Dragonfly Protect handles everything relating to mobile CCTV Towers, from installation right through to monitoring, ensuring full security, so they needed our award-winning agency to get their message and expertise in front of the right people. Multi Web Marketing were the right people for the job.
Getting to work
We started by understanding the brand by familiarising ourselves with their guidelines and ethos so that they could be seamlessly incorporated into the website.
Dragonfly’s objective was to achieve direct business enquiries from their website, so we carried out extensive keyword research to refine our marketing efforts.
This was followed by creating a website wireframe, i.e. putting together all of the pages within the website. It was imperative to find the right balance between attracting organic Google search traffic and creating a site that was easy for the user to understand and navigate.
We put together a layered marketing plan, which involved using a wide range of SEO and lead generation tactics to deliver more prospects to Dragonfly Protect.
Our efforts have already been successful, with the company enjoying a number of quality leads via their new website, resulting in considerable orders for a number of CCTV towers.
Our marketing strategy consisted of both paid marketing through Google Ads and organic SEO. We also incorporated dynamic enquiry forms into the site to encourage orders.
We look forward to working with Dragonfly Protect in the future!
Posted on 29 September 2020Subscribe to blog