Case Study
Professional Website Design Services
Have A Nice Car Park
Professional website design services for Have A Nice Car Park Ltd, who provide parking solutions for private land owners and established operators.
Website Design Services
Have A Nice Car Park (HANCP) had a very basic website, so they wanted a new one that reflected their professionalism and gave the users a better experience. MultiWebMarketing’s website design services helped deliver a modern, functional site that prioritises user experience, credibility, and lead generation.
The site has a modern look and functional feel to it, as we’ve built it with a responsive design so that it can be viewed on devices with differing screen sizes, especially mobiles, and sourced high-quality, optimised images that benefit each page’s load speed. Furthermore, there are integrated features on the site allowing the user to pay a parking charge, transfer the liability of a charge, and even appeal a charge, offering a straightforward and convenient process for each.
SEO Services
We built the site with a few key goals in mind. The first was to attract traffic organically by improving their visibility in search engines. To do this, we agreed upon an SEO Essential plan, where we identified and targeted highly-searched keywords relevant to their services. This strategy ensures that HANCP is easily discoverable by potential customers searching for car park management services online.
We also wanted to showcase HANCP's legitimacy and expertise. Their ‘About’ page and ‘Accreditations’ page are significant in doing this. The About page tells the user about HANCP's mission, values, and expertise, helping visitors connect with the brand, and The Accreditations page builds trust and demonstrates industry compliance, highlighting HANCP's certifications and memberships. This transparency reinforces their legitimacy as a reliable service provider.
Mobile Friendly Website
Lead Generating Forms
Auto Reply Emails
Technical Optimisation
Lead Generation
Lead generation was a core focus. We included a free eBook download feature on every page that required completing a contact form, encouraging visitors to engage and provide valuable insights into parking management.
