Targeting competitive organic keywords

Highly competitive keywords are popular and have a lot of search volume, but they also have a lot of competition from other websites. Targeting these keywords can be difficult, but it is possible with a strategic approach. The first step is to analyse your competitors and see how they rank for these keywords. You can then identify opportunities to outrank them by creating better content, building backlinks, and optimising your website for the keywords. Another well-used strategy would be to focus on related long-tail keywords, phrases that focus on the later stages of a user’s ‘buying’ journey. Finally, you need to be patient and persistent. It takes time to rank for highly competitive keywords, but it is possible with the right approach. Get in touch to find out how we can help increase your website traffic.