The power of video
Why you should join the video revolution – and embrace the breakout trend of the past decade.
If it’s true what they say that marketing really does rule the world then it’s about time attention within your business should be turning to your 2023 strategy.
We get asked all the time about what’s hot and what’s not when it comes to devising the perfect plan to boost engagement with marketing content. And as we look ahead to this year, there’s one key ingredient you just cannot afford to leave out of your recipe – video content. The State of Video Marketing Survey 2022 shows us that since 2016, the use of video tools in marketing has increased from 61% and 86% – a statistic we probably shouldn’t be surprised at when we look at the emergence of social platforms such as TikTok.
But it’s not only here where we see evidence of video content being the most engaging because it’s a trend which is fast growing on channels such as Instagram too.
“We know that the algorithms across social media platforms favour video content so the reward from taking the time to put together engaging video content is very real,” explained Head of Social Media and Content Hayley Leeming.
Video has been proven to be by far the most engaging type of online content. You only have to look at the change in audience trends to see this. People are reported to be spending an average of 19 hours per week consuming video content compared to 10.5 back in 2015.
This is being driven by a change in consumer demands across the Gen Z and millennial generations but also the enhancement of technology making it easier and faster to consume this high-data content.
“Transitioning to a video-first marketing strategy is probably quite daunting for smaller businesses but our advice is always to take small steps,” said Hayley. “If you’re already using video, try to do it more often and if you’re not using any video, why not give it a go.”
One of the common barriers to video is both time and cost but even the introduction of short 30-second reels on platforms such as Instagram and Facebook is a step forwards from posting static content.
“The key is perseverance but what is really telling about video content is its greater longevity,” said Hayley. “We posted a short video on one of our channels at the end of September and it’s still getting likes and views today. On the latest count, we had almost 4000 likes and more than 33,000 video plays which comfortably achieved more engagement than our image-based posts.”
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Five types of content which make perfect videos:
- Industry hints and tips
- Team member Q&As
- New product teasers
- Customer video testimonials
- Behind the scenes of your business
If you’d like help working on your marketing strategy and support adding video content into your marketing mix please visit us here.
Posted on 6 January 2023Subscribe to news