Case Study
Web Design Rotherham
Century Cladding
Professional web design for Century Cladding, roofing and cladding specialists located in Rotherham, UK.
Marketing Agency
Century Cladding, based in Rotherham, provides complete roofing and cladding installation, repair and maintenance services to clients and customers throughout the UK. The company was looking for a new website to promote their cladding and roofing services online, and approached MultiWebMarketing for our professional web design and marketing services. We designed and launched a brand new website, built to increase leads, enquiries and sales for the company.
We designed the new website in line with the company's branding. Century Cladding had an existing logo, which we used as inspiration for the design and colour scheme of the new website, designed to professionally represent the company.
The professional presentation and user-friendly design lead users to the specific services they are interested in through either the navigation menu used across every page, or direct links from the homepage. Interactive elements and bespoke enquiry forms are used across every page to encourage interactivity from users, with an emphasis on maximising lead generation, enquiries and sales for Century Cladding.
Award-Winning
SEO
Appearing in the first three pages of Google for key targeted searches was a primary goal for the Century Cladding website. Known as the Premium Google Pages, the top three pages generate the majority of traffic for websites.
Each services page on the new website is targeted towards a key service the company offers, helping Google index each page and helping Century Cladding rank for the different services they provide. On-page and off-page SEO both help improve rankings in Google, and with our ongoing SEO services we periodically analyse the performance of the website, making any changes and adapting where necessary.
The website now appears on the Premium Google Pages for a significant number of their targeted search terms, and the majority of traffic to the website has been generated from organic searches - people actively looking for their services.
Award-Winning
Responsive Web Design
Over 60% of online activity now happens on mobile devices such as smartphones and tablets. That's why we ensure all our websites work flawlessly across a range of devices, including desktop PCs, tablets and smartphones.
Features on the website, such as the navigation menu, automatically adapt to the screen size and device they are viewed on. When using a mobile device, the navigation menu changes to a collapsible menu for a thumb-friendly user experience. Text and images also automatically resize, ensuring the website looks great and loads quickly across all devices. This also has SEO benefits, as Google ranks faster loading and mobile friendly websites higher than competitors.
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