SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Accounting Website Design

Anderson & Company are an accounting company who were looking to take advantage of our website design services. Based near Sheffield, the accountancy firm had an existing website, which was beginning to look dated, and was failing to generate the results or enquiries the client wanted. We proposed a brand new, targeted website design, as well as a full digital marketing package, including Search Engine Optimisation (SEO), Website Management, Social Media Marketing, Design and Print Services, and branding, including logo design.

Our new logo design was made up of the company's existing bold blue and red colours. This colour scheme was incorporated into the new website design, and used across every page of the website to create an image consistent with the company’s new branding and new logo. Their key services are featured on the home page, with the rest of the services easily accessible across every page via the navigation menu.

Our SEO services ensure each page on the new website is targeted towards one of Anderson & Company’s services, designed to generate relevant traffic from Google searches. Ongoing search engine optimisation work allows us to review the website’s performance and make any changes necessary to drive more traffic. The majority of traffic to the new website has been generated through relevant Google searches.

Once traffic is established, it is essential to engage each user and encourage leads, contacts and enquiries. We encourage this contact with Lead Magnet Pages, using targeted content and bespoke enquiry forms to generate real results for Anderson & Company, online.

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Keyword Research

01. Research

Industry and competitor research was crucial to the success of the Anderson & Company project. Our research helped us produce targeted content for the website and social media pages, and influenced the logo and website design process.

Keyword Research

02. Design

The company’s existing logo was made up of red and blue. We used these existing brand colours in our own design, to create a new, eye-catching logo which was appropriate for the accounting industry. This was carried throughout the website and physical marketing assets.

Targeted Content

03. Website

Each page on the new Lead Magnet Website is designed to generate leads, contacts and enquiries for the client. Search Engine Optimisation helps drive people towards the new website, while targeted content and bespoke enquiry forms help generate enquiries.

Google Websites

04. Marketing

Our ongoing Website Management, Social Media Marketing and SEO services ensure Anderson & Company’s website and marketing is performing well, generating enquiries and real results for the accountancy firm across a range of platforms.

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Social Media Management

Our Social Media Management services begin with the design or rebrand of a company’s social media pages. We designed a new Facebook page for Anderson & Company, and rebranded their Twitter page in line with the new website branding.

Encouraging engagement with competitors, news outlets and potential customers is an important part of the process, and helps build a relevant audience for the brand across a range of social media platforms. We then create a bespoke social media strategy, including targeted posts with backlinks to the website to encourage social media users to engage and make enquiries to the accountancy firm.

We also prompt Anderson & Company to send us company news on a regular basis, which we can promote through graphically designed social media posts. These posts are designed to encourage engagement with the brand.

Working closely with Anderson & Company, we are able to promote relevant, engaging content directly on social media, as well as drive users back to the website.

Graphic Design Services

Anderson & Company wanted a range of graphic design and print services, starting with the design of a new company logo. The new logo is made up of the brand’s existing colour scheme of red and blue, and has been used across the company’s website, social media pages and physical marketing material.

We also designed a new AF presenter and brochure for the accountants, in line with the company’s new branding and the website design. Containing information on Anderson & Company’s key services, the brochure provides a physical marketing asset for the firm to use.

We made the brochure available digitally as an eBook, downloadable directly from the website after the user inputs some basic contact information. The eBook contains all the information from the brochure, is available for users to easily download and take on the go, and gives Anderson & Company contact information for new potential customers.