Project Brief
AV Injection are a leading UK business specialising in the production of plastic injection moulded parts, for a variety of industries across the world. After approaching us in October 2014 with the aim to improve their current website, which was getting no enquiries due to the low amount of traffic it was generating; our solution was to refresh the brand and logo of the business, and create a modern website that performs well in search engines.
Overall Results
Our main aim for AV Injection was to drive new traffic to a modern and stylish website, drawing the attention of potential new customers, which in turn will generate new enquiries. After the launch of the website we received amazing results, including over 19000 new visitors to the new website between April 2015 and January 2016. One of the main contributors to the increase of AV Injections website performance were due to improved Google search engine rankings. The website achieved page 1 rankings (first page in Google) for relevant business search terms (such as Injection Moulding Manufacturers), which has generated over 2500 new visitors to the website. AV Injection has acquired over £5,400,000 in new business through the website; with our continued website management services, the enquiries continue to grow.
Kevin Youens
Sales Manager | AV Injections
Our new website and Multi Web Services ongoing website and Social Media Management has generated over £5,400,000.
Our old website generated ZERO enquiries, principally because website traffic was negligible. Multi Web Services' objective was to refresh the brand image/logo and create a fresh website that performed within search engines and generated enquiries.
Branding
We suggested AV Injection had a new brand image and logo that would freshen up the look of their brand, and create a modern stylisation to be used across the website and social media platforms. When creating their new logo, we were able to ensure that the colour scheme seamlessly carried over throughout all 3 social media platforms and their brand new website.
Social Media Marketing
As the website was launched in April 2015, we started generating social media posts for AV Injection with the aim to increase the number of enquiries to the already growing website. We achieved impressive results, including 17000 Facebook post views and over 1500 users that clicked through to the website, and over 5000 Twitter impressions (post views); all in the first 6 months of being launched. Through social media alone, AV Injection have achieved over 2500 unique visitors to the website, over 40% of this website traffic visited a contact page to enquire further.
