SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

B2B Marketing Agency

JMS of Doncaster Ltd are a B2B haulage company who provide same day transport and specialist delivery services for customers throughout the UK and areas of Europe. They came to MultiWebMarketing looking for a marketing agency to create a new strategy, increase the brand’s reach, and ultimately increase new leads, enquiries and sales. We implemented an entire B2B marketing strategy, including Web Design, SEO and Social Media Marketing services.

A new website design was at the core of the new marketing strategy, and would be the main pillar driving new leads and enquiries. We targeted each page to a different service offered by JMS, with SEO-friendly content designed to rank highly in a relevant Google search to drive organic traffic to the new website.

As traffic is generated on the website, our Lead Magnet Web Design encourages contact from users. The website is designed to be easy to navigate, with an easy to use menu highlighting the company’s key services. Interactive, animated elements encourage interaction from a user, such as contact buttons and bespoke enquiry forms across every page, encouraging users to make contact directly with JMS.

Our Website Management and ongoing SEO services have allowed us to continuously monitor the performance of the new website, and make any changes to improve traffic and the number of leads and sales, leading to some great results for the company.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Keyword and competitor research was incredibly important in developing our initial marketing strategy, and was a key influence in the new website design for JMS of Doncaster Ltd.

Keyword Research

02. Design

The design of the new website was influenced by the company’s existing logo and branding. The colour scheme of the logo was used, and interactive elements encourage user interaction.

Targeted Content

03. Website

The new Lead Magnet Website is designed to generate leads, enquiries and sales for the company, through interactive elements and bespoke enquiry forms encouraging users to make contact.

Google Websites

04. Marketing

Our work doesn’t stop at Web Design! We implemented a complete B2B marketing strategy for JMS, including Social Media Marketing, ongoing SEO and Website Management, and a monthly Blog.

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Social Media Managment

Social Media Management has been key to the success of the new marketing strategy. We create engaging, informative content to increase engagement and reach for the company. Finding and curating news and content relevant to the transport and haulage industry has helped us build an audience of relevant industry contacts and potential customers, while strategic backlinks drive traffic to the website.

We also implemented a Professional Blog into JMS’ new website, and write regular monthly blog posts, commenting on any industry news, company news, or creating evergreen content which can be shared and posted repeatedly across several social media platforms. This helps drive more traffic to the website organically and through social media with fresh, informative content.

Digital Brochure Design

We designed a professional eBook for the company, which acts as a digital brochure, downloadable directly from the new website. The eBook advertises JMS’ key services in an easy to read format. Designed to work across a range of devices, the brochure is easily readable on a smartphone, tablet or desktop PC.

The brochure gives the company an additional digital marketing asset, which is easily printable by a user. Website users fill out some basic contact details before downloading the eBook, which allows JMS to build a database of leads and potential new customers directly from the website. Contact us for more information on our B2B marketing solutions, or click here to receive a Free Website Performance Review, where we’ll analyse your current website and suggest any improvements that could be made.