Project Brief
Operating throughout Yorkshire, BTB Electrical cover all sectors of the electrical industry, from domestic to commercial and industrial electrical services. With an existing business but no website, our client wanted us to help establish an online presence for BTB Electrical.
BTB Electrical wanted a new website, with the aim of increasing brand awareness, generating online enquiries and getting more work to expand their business. After meeting and talking through our services and prices, BTB Electrical wanted a new trade website designed and styled in line with their existing logo and branding, along with a Social Media Marketing package.
Website Design
We designed and styled BTB Electrical’s new website to fit alongside their existing logo, with matching colour schemes and designs. This helped maintain a sense of consistency for the company, reinforcing BTB’s branding in a complete online package. We also followed this branding through in the design of their social media pages, further reinforcing the BTB brand and sense of consistency established within the website.
BTB Electrical wanted a relatively small website, with a handful of pages for the electrical services they offer. The size of the website makes it incredibly easy to navigate, while efficiently advertising the services BTB Electrical provide. The modern website design looks fantastic as well, with lots of responsive and interactive elements to drive user interaction. You don’t have to break the bank for a great looking website!
Mobile Friendly Design
We didn’t stop at making BTB Electrical’s website look great on your computer. Currently, in the UK, around 60% of website traffic comes from mobile devices. So ensuring the website looks great on a range of devices was a top priority.
The most noticeable change to the BTB Electrical mobile site is the layout of each page. While the content remains the same, the way it is presented is entirely different. Rather than images sitting side by side with the text, they instead shift above and below each section of text. Breaking the content up like this also makes each page much easier to read and scroll through on a mobile device. The images also resize, helping each page load quicker on smartphones and tablets.
The layout of buttons on the home page also changes, from being aligned horizontally on a computer to vertically on mobile. The buttons stay large on a mobile, making them easy to scroll through and press with your thumbs. Similarly, the navigation bar changes to an expandable menu, easier to navigate with thumbs rather than a mouse. We made sure the new BTB Electrical website looks great, no matter what device you view it on.
Lead Magnet Pages
Each page on BTB Electrical’s new website was designed to be a Lead Magnet page. We targeted each page to one of BTB Electrical’s services, driving relevant traffic to separate areas of the website.
We also included a Dynamic Contact section on every page of the website. This allows users to contact BTB Electrical directly using a quick and easy contact form, wherever they are on the website.
Social Media Marketing
BTB Electrical understood the importance of Social Media Marketing, and the role it plays in increasing brand awareness. We designed their Facebook, Twitter and Google+ pages using branding consistent with their website, helping further establish the BTB Electrical brand online.
Our two main aims for BTB Electrical’s social media strategy were to increase website traffic using posts with targeted backlinks, and posting fresh, regular content to increase the website’s SEO effectiveness. This strategy has not only driven traffic to the website, but also allowed BTB Electrical to rank higher in relevant Google searches.
