SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Charity Web Design

MultiWebMarketing are proud to support Firefly Cancer Awareness & Support with charity web design and marketing services. Based in Doncaster, Firefly offer an amazing service, providing free transport for cancer patients and their families from the Doncaster area to regional treatment hospitals with a fantastic team of volunteer drivers.

Firefly provide an excellent service to the community, and we’re proud to support them in any way we can. This support started with the design of a brand-new fundraising and awareness website. We’re providing all our services 100% free of charge, including ongoing website management and all future marketing services.

Graphic Design

The Firefly Express fleet of vehicles are the most essential part of the charity – and they’re getting a new coat of paint! We’re providing completely free design and print services, including a complete redesign of the fleet of vehicles. We have also designed a new leaflet for Firefly, to help them spread awareness of the cause and continue to provide the services they offer.

The charity aren’t paying a penny for the vehicle wrapping or the leaflets. On top of offering new designs, we have paid for the printing of the leaflets and the vinyl wraps on the cars in their entirety.

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Keyword Research

01. Research

Researching other charities and their websites was a key stage in the project’s initial progress. We also needed to spread awareness as effectively as possible, and research has played a large part in our SEO strategy, ensuring as many people as possible can find Firefly with a relevant Google search.

Keyword Research

02. Design

Firefly is all about life, and living it to the fullest. We wanted our website design to reflect that, so we opted for a bright, vivid red, yellow and blue colour scheme to match their existing logo. We gave the whole site a hand-painted aesthetic for an eye-catching design.

Targeted Content

03. Website

The new charity website includes details about Firefly, the work they do, and the help they receive from the local community. We also included a donate feature, which automatically counts donations received and adds it to a counter on the page.

Google Websites

04. Marketing

The MultiWebMarketing team haven’t just completed a website design. We’ve also designed vehicle signage and physical leaflets, and paid for the printing, with zero expense to Firefly. All future marketing services Firefly require will be completed completely free.

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Mobile Web Design

A key goal with all our website designs is to ensure they are 100% compatible across a wide range of modern devices. Whether you view the Firefly website on a laptop, desktop, tablet or smartphone, all the features and designs work seamlessly across devices.

Mobile web design is particularly important, as over 52% of all website traffic worldwide is now generated from mobile devices – and 60% of Google searches come from a mobile device. Ensuring all donation and website features worked across devices was a vital part to the design.

When the website is visited from a mobile device, the font size dynamically changes and the images automatically adapt, helping improve load speeds, readability and accessibility across the whole site. The navigation menu also adapts, changing from a fixed menu at the top of a screen on a desktop or laptop, to a collapsible drop down menu on a smaller screen.

The number one goal of Firefly is to help people in need. That’s why a quick and easy three-step guide is front and centre of the experience, telling people how to contact Firefly and encouraging them to call. This section has a unique design across mobile devices and a desktop, ensuring the website is readable and accessible for all, no matter what platform it is viewed on.