SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Council Website Design

Normanton Town Council had an incredibly dated website, and came to MultiWebMarketing for a website update and refresh. We proposed an entirely new website design, redesigning their dates website from the ground up to improve their online presence. Our main objective with the new website was to make interactions between the council and community easier, creating an online platform for news and communications.

We designed a modern, easy to use website for Normanton Town Council, with easy to navigate council and community sections for the different services offered by the council. We designed the website around the council’s existing branding and logo, incorporating the same colour scheme to maintain consistent branding throughout the new website. A contact banner is included on every page, showing the town hall address, phone number and email address, helping drive communications between the community and council.

Online booking forms on certain pages allow the community to easily contact the council through a quick online form. People can request bookings for a local community centre and submit applications for several allotments in the Normanton and Altofts area, directly from the website.

The Local Business Directory we built for the website allows the community to search for local companies by industry. It’s a fantastic way promote local businesses and allow the community to find quality local services. These sections of the website were all designed with the key objective of driving interaction between Normanton Town Council and the community.

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Keyword Research

01. Research

This was far from one of our regular website designs. Research into the local area of Normanton, and other council and government body websites was key in our web design process.

Keyword Research

02. Design

The design of the website was influenced by Normanton Town Council’s existing logo, with the colour scheme pulled through all aspects of the website to maintain consistent, professional branding.

Targeted Content

03. Website

The main objective of the new website was to make interactions between the council and community easier. The website creates an online platform for local news and communications.

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04. Marketing

We provide ongoing Website Management services for Normanton Town Council, providing any updates they need. Their “Events” page is regularly updated with new events in the local area.

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Interactive Web Design

Including interactive elements was vital in driving interaction between the council and the community. The website’s “Events” section is updated regularly, keeping the community informed of what’s going on in and around Normanton. The council also provides support for the Normanton Talking Newspaper for the Blind. We provided a platform for the service directly on the website. It’s a great service, and a fantastic way to provide visually impaired people the latest local news from home.

A key feature Normanton Town Council wanted to include was a built-in translation feature. The community around Normanton is incredibly diverse, and it was important for all areas of the community to be able to access the website and all its services. We included a language selection box, available at the top of every page of the website, allowing the user to select from a wide range of languages. The text is then translated across every page.


The team at Normanton Town Council were delighted with the new website. “The website that Paul and his team have created for us fits our needs perfectly at the moment and has the ability to grow with us as our organisation changes moving forward,” said Donna Johnston, Town Clerk and Responsible Financial Officer.

The client was also incredibly happy with the website’s automatic translation feature. “Our diverse community is growing and for us, it is important to be accessible to all members of the community.”

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