SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

eCommerce Website Design

MultiWebMarketing have completed an eCommerce Website Design for Elements MediSpa. Based in Doncaster, Yorkshire, Elements MediSpa offer a variety of treatments, medical and cosmetic procedures, including Botox, injectable fillers, and specialist laser treatments.

As the first medispa in the Doncaster area, they also stock a wide range of products, from serums, moisturisers and creams to complete skin management kits and gift vouchers in their shop. We built an online shop directly into the new website, so website visitors and customers can order the products from a trusted retailer.

The products are sorted into categories, with SEO-optimised content, helping each product and category page appear more favourably in relevant Google searches. As part of our ongoing website management, we can add any deals or offers Elements MediSpa are offering, such as the “12 Deals of Christmas” promotion, complete with graphic design to advertise the new offers. This is placed front and centre on the home page to encourage website visitors to visit the promotion page, view, and purchase one of the offers.

Cosmetic Web Design

Lead Magnet Pages are utilised throughout the Elements MediSpa website, with optimised content designed to appear higher in relevant Google searches. The pages themselves are designed to encourage contacts, enquiries and product purchases, with enquiry forms present across every treatment page, as well as a comprehensive price list for each treatment available.

With such a wide range of treatments and procedures offered by Elements MediSpa, we had to ensure the website was as easy to navigate as possible for the user. The drop down menus are clearly categorised to ensure website users can easily find the services they are looking for.

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Keyword Research

01. Research

Research played a huge role in the development process for Elements MediSpa. Keyword research allowed us to target each page appropriately, and competitor research ensured we were using language and imagery appropriate for the beauty and cosmetics industries.

Keyword Research

02. Design

The company’s existing branding was clean and clinical, much like the products and services they offer. The design of the new website reflected this, with a colour scheme, images and graphic design all designed to fit in seamlessly with the client’s existing brand.

Targeted Content

03. Website

The new website was designed with two main goals; for users to view services and make bookings at the medispa, and to sell products in the eCommerce section. Lead Magnet Pages were implemented across the website to encourage online enquiries.

Google Websites

04. Marketing

Our work doesn’t stop at website design! Ongoing management and SEO services ensure the new website continues to perform well, ranking highly in Google for key services. We also add any new services, products, offers or promotions the company is running.

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M Commerce

Responsive coding is an incredibly important aspect of our website designs. Around 60% of all Google searches come from a mobile device, so ensuring our websites work flawlessly across a range of devices is vital to each website’s performance. Whether you view the Elements MediSpa website on a desktop, laptop, tablet or smartphone, images and text scale for faster loading times and a better browsing experience.

This is especially important for Elements MediSpa, as a large section of the website incorporates eCommerce features. Mobile Commerce (M-Commerce) retail sales were forecast to increase to over £29-billion in the UK in 2018. More and more UK customers are spending their money online, and are increasingly shopping on a mobile device, so ensuring the shop can be accessed and used securely from smartphones and tablets was a priority for the brand. All our eCommerce websites are designed with mobile and smartphone devices in mind, designed with some of the industry’s most powerful technology.

The new website has already generated some impressive results for Elements MediSpa. With our ongoing management and SEO services, as well as working closely with the company to promote any new products, services or offers, we’re looking forward to generating more great results in the future. We also built a dedicated website for Elements MediSpa’s medical weight loss product, The Skinny Pen. Click here to read more about the project.

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