SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Ecommerce Website Design Yorkshire

Creative Home Lighting, based in Yorkshire, have been in the lighting industry for over 50 years. The retail company pride themselves on their excellent customer service, and providing the best products on the market at great prices. They wanted a new website design to show off their lighting products, complete with ecommerce features to sell a selection of their products online.

Each page of the new Lead Magnet Website is targeted towards either a brand of lighting or a particular room of the house. This has many SEO benefits, as each page is indexed by Google, allowing the company to rank for a wide range of relevant searches, driving organic traffic to the website over time.

We used full size, high quality images across every page to show the high quality of the lighting products in a home environment, replicating the idea of a showroom with the website design. Each page drives users to the contact page with details of the address, encouraging website users to visit the retail showroom.

The ecommerce features allow Creative Home Lighting to stock their lighting products online. Secure checkout functions allow users to complete payment and all aspects of the order directly from the new website. We built the ecommerce section to be easily updateable and expandable, allowing the company to add more lighting fixtures and products whenever they need to.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Research always plays a huge role in our Web Design projects and marketing strategies. Industry, competitor and keyword research all influenced the design to create a unique ecommerce solution.

Keyword Research

02. Design

Creative Home Lighting’s existing logo and branding inspired the design of the website to create an online hub consistent with their retail showroom. Full size images show off the quality of their products.

Targeted Content

03. Website

Built as a Lead Magnet Website, the new website is designed to drive users towards the contact page where they can contact the company directly, and towards the ecommerce section to purchase products.

Google Websites

04. Marketing

The new website is expandable, allowing Creative Home Lighting to easily add products. We also provide Social Media Management, building an audience and creating engagement for the company.

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Social Media Management

Creative Home Lighting already had existing social media profiles under different branding. We rebranded all their social media profiles using the Creative Home Lighting branding, using high quality images to show off the quality lighting products they offer. We also designed a social media launch plan, promoting the new website, the physical retail store, and the ecommerce section.

We continue to provide ongoing Social Media Management services, helping to build a relevant audience of potential customers through engaging content, and driving them back to the website with strategic backlinks, generating more website traffic and subsequent leads, enquiries and sales.

Mobile Friendly Design

The majority of website traffic is now generated through mobile devices, such as smartphones and tablets. Mobile responsive web design has never been more important. That’s why we take a mobile first approach to all our website designs. All features of the website work flawlessly across devices, and resize for the best user experience for smartphones, tablets and desktop PCs.

Images and text also resize, ensuring the website looks great on all devices. This also improves load speeds, which is an important factor for SEO. Search engines, like Google, rank mobile-friendly websites with shorter load times higher than competitors for similar search terms.

Do you have a website that is failing to generate the results you expected for your business? We offer a Free Website Review, providing impartial analysis on your website, including its design and performance within Google. Click here for your Free Website Review.