Project Brief
F1 Security provides security services for events, retail, commercial and industrial companies throughout Yorkshire. F1 Security were looking to invest in a marketing strategy that would significantly generate an increase on online contacts.
F1 Security’s previous website had been it with several website penalties resulting in poor search engine ranking positions. Our solution was to provide a more modern website with an improved search engine optimisation (SEO) strategy, targeted at their local region.
Website Design
F1 Security’s brand new website design brought their company image into the 21st century, providing a vibrant and modern design; that perfectly matched the style of their industry. The introduction of bold colours, use of background videos and high definition images, and the introduction of parallax website coding (a perception of differing scrolling speeds of background images) contributed heavily towards this change.
Helping towards developing trust in F1 Security’s brand, we constructed an animated image gallery throughout the website that automatically scrolls through a huge list of company logos; some of the well known brands that are F1 Security’s clients.
Another feature that runs throughout their website is the use of an eye catching contact tab, the clickable tab displays a brief contact form enabling website visitors to get in tough form any page of the website.
Website Performance
F1 Security’s target audience fell within the Yorkshire region. Through a successful SEO campaign, F1 Security enjoy great results for a relevant website search of their key services. For example, when searching for retail security in York or event security in York, F1 Security enjoys a page 1 ranking position; two of F1 Security’s key services successfully targeted.
Social Media Marketing
Social media has become an effective marketing tool for small and large businesses alike. Utilising a researched social media campaign will help to drive social media users towards F1 Security’s website, increasing brand awareness and the number of online contacts made.
Connecting with the local community of York, where F1 Security is based, will also help to increase awareness of the services that they offer. An example of how this can be done is through interacting with some of the local bars, restaurants and retail shops through social media platforms such as Facebook, Twitter and Google+.
