Project Brief
John Wright Electrical and Mechanical Services Ltd is a national mechanical and engineering company based in York; a substantially sized company with over 30 years experience in the industry. Looking to increase their turnover, we were asked to review their website and propose a solution for a whole new marketing strategy.
After our initial discussion our proposal was accepted, and we were asked to create a brand-new website with a downloadable digital brochure as well as a document upload feature. The target of the marketing strategy was to increase website traffic to generate new business leads. To achieve this, we produced an on-going social media strategy, website management and continuous Search Engine Optimisation (SEO).
Overall Results
The John Wright Electrical and Mechanical Services Ltd marketing campaign has been a huge success. Over the first 18 months working with John Wright, our complete digital marketing strategy generated over £3,200,000 of new online enquiries, with over 10,000 website visitors.
Martin Smith
Managing Director | John Wright Electrical
I can say with confidence that over the last 18 months since Paul's appointment my business sales have increased substantially
Our marketing is more cohesive and our operationally efficiencies are being improved weekly and as such I would not hesitate to recommend Paul as a Non Executive Director or personal coach. Paul is now a Non Executive Director for my business and attends monthly meetings with the clear remit or offering perspective, direction and coaching sales, marketing and operations.
New eBook Design
Multi Web Marketing have been at the forefront of eBook design since 2014. Professionally designed eBoks act as a digital brochure for your clients, downloadable directly from your website.
As part of the new John Wright Electrical and Mechanical Services Ltd marketing campaign, we included a professionally designed eBook. To download a copy of the eBook website visitors have to complete a quick form, including some basic contact information, allowing the company to follow up the user as a potential client or contact.
Search Engine Optimisation
The principle aim of SEO is to become one of the preferred websites in a relevant Google search to increase traffic to your website. Through effective on-page and off-page SEO, as well as targeted social media marketing, we have generated over 10,000 website visitors in the first 18 months. But it's no good just increasing traffic. Having a professional website that's easy to navigate is key to turning your website visitors into contacts, clients and customers.
We used a dynamic contact banner and digital brochure download to increase the number of contacts for John Wright Electrical and Mechanical Services Ltd. A dynamic contact banner displays an animated image gallery, including a message, qualifications, or logos of companies that you have previously worked with, coupled with a quick and easy contact form.
Using a dynamic contact banner throughout the website creates consistency, with an aim to ceate a new contact across every website page. This has been a huge success for the John Wright company, with over £3,200,000 of online enquiries generated within the first 18 months.
Social Media Marketing
Social media marketing is becoming one of the most popular methods of advertising for businesses today. There were two categories we targeted for the John Wright campaign; local and commercial. Engaging with the local community kept them in contact with local businesses, while the commercial aspect of the campaign helped create national awareness of their brand and the services that they have to offer within the construction industry.
