Project Brief
Online Lighting Outlet are specialists in the retail of light fittings and accessories, and have been trading for over 45 years; providing renowned brands to customers around the United Kingdom. They approached us to create a brand new website, as they weren’t getting the website visitors they wanted to achieve. We established a solution which would help to grow the brand name in their industry, and to create customer recognition and trust; which in turn would drive more traffic to the website. Our proposal included a Multi Shop website which would integrate Amazon and eBay stores with the main website, utilising 3 different sales platforms effectively in their industry.
Website Performance
After establishing a new logo and branding we were able to determine a colour scheme for the website, and social media platforms. From launch, Online Lighting Outlet have obtained over 13000 unique website visitors and over 54000 unique website page views, generating an increase in sales and enquiries. Of the 13000 unique visitors, 7000 of these are from users using a search engine to search for relevant targeted key terms, such as a lighting brand or a specific product. Successful Search Engine Optimisation has allowed Online Lighting Outlet to be a preferred website for such targeted terms.
Branding
When designing a custom logo for Online Lighting Outlet, our objective was to design an eye catching logo that will draw attention in the relevant industry, while staying professional, modern, and ensuring that the logo represents the brand and its values. Online Lighting Outlet were pleased with the outcome for their new logo and branding
Multi Shop
Creating an eCommerce Multi Shop website integrated with Amazon and eBay, allows Online Lighting Outlet control over their products on 3 different sales platforms from a single platform. Gaining instant product exposure through an Amazon and eBay store, provides potential new customers access to your products from a credible website, creating more trust and loyalty in your brand. Due to the complexity of owning a Multi Shop, Online Lighting Outlet have continued support and maintenance to help with the running of the back office and any advice they require.
Social Media Marketing
Utilising social media as part of a digital marketing campaign will help to increase the number of relevant website visitors, and show search engines that their website has relevant and engaging content. A main aim of Online Lighting Outlet’s social media campaign is to increase social media interactions that generate an increase in product exposure and sales. We have created twice weekly posts for Facebook, Twitter and Google+, producing 22200 Twitter post impressions (views) and 14000 Facebook post views per annum.
