Project Brief
Pacy & Wheatley are national construction company, comprising three differing divisions, Construction, Acoustics and Interiors. Based in Doncaster, like many construction based businesses. there fabric and overall business model was severely challenged from the start of the 2008 economical downturn. Cutting their cloth accordingly, the group, unlike many of their contemporaries, came through the recession and were eager to re-engage in an aggressive growth strategy.
Whilst their existing website delivered a representative creative feel, it did not generate any enquiries.
We were asked to review their current website, and propose a solution that would maintain their corporate image, and address/improve the amount of website visitors they were receiving. All in all they were looking for a website that would be actively updated and managed, with the overall objective of generating new online tangible business enquiries.
Overall Results
As a marketing agency offering full website development services, we take personal responsibility for the overall results that your website generates. The Pacy & Wheatley Acoustic results have been spectacular over a 24 month period, generating over £10,000,000 of new online business enquiries. Obviously we know how much of this has converted into actual business, but we are not permitted to publish, but are allowed to say that it's a significant seven figure amount.
Craig Wheatley
Director | Pacy & Wheatley Acoustics
I am happy to confirm that new business inquiries from our websites has exceeded £10,000,000 over a 2 year period.
Without hesitation, I can say with confidence that over the last 24 months since working with Paul, and his team at Multi Web Services, that our business enquiries and sales have increased substantially and our marketing is significantly more focused; as such I would not hesitate to recommend Paul, and Multi Web Services, for any Marketing or website related projects.
E-Book Design
Multi Web Services have been at the forefront of E-Book designs and have been creating and producing E-Books since 2014.
We concluded trials on the benefits of having a downloadable website E-Books during 2014, and started to offer to our clients thereafter. On average, dependant on the subject matter, your professionally produced E-Book will increase your online contacts and enquiries by about 2-300%. It works quite simply with website visitors, that wish to have a copy of your E-Book, (can be a digital brochure), must enter some rudimentary information, such as name and email address, so that they can receive a copy of the E-Book. Once this happens P&W receive an email detailing who has downloaded the E-Book, thereafter a simple outbound enquiry script is used.
Prospectus Design
The Pacy & Wheatley Group, annually produce a prospectus to post or email to their existing trading partners. Their prospectus details previous years projects, successes and developments as well as financial information, and their environmental and social responsibilities and activities. Multi Web Services were able to design and produce their 24 page prospectus, styled inline with their updated branding and website presence, in both print and digital versions.
Email Marketing
Architectural design and specification is the start of many construction building or development projects, and we are pleased to have been able to acquire, for the Pacy & Wheatley Group, 12,500 Architect email contacts. With this new data we tactically target different architects by region, or specialty area. Existing partners are also copied in to ensure that the Pacy & Wheatley Group is never far from their subconscious.
Results, once again have been extraordinary, and we are having to reign in a little so that enquiry and business growth can be managed inline with their capacity to handle.
Social Media Marketing
Our strategy for the P&W social media had two distinctly different routes, local and commercial. Engaging their business locally kept them connected and involved in the community, whilst commercially allowed us to follow key influencers in their industry, from leading architects to communications such as Construction Weekly.
Overall their social media results culminate in more relevant website traffic, as well as help with how search engines perceive their overall website engagement to be. This strategy ensures that the website is more relevant and engaging than that of their competitors who may not have a social media strategy.
Search Engine Optimisation
Ensuring that the new Pacy & Wheatley website is preferred, in a relevant Google search, over that of their competitors, is principally what Search Engine Optimisation (SEO) is about.
SEO takes time, and must be performed constantly with simple elements from new relevant page content, to more complexed elements within the coding with a strong relevant backlink strategy. The results are always transparent as they reflect very clearly in the increase or otherwise of the website traffic.
Starting from 1 or less unique visitor per day before our appointment, we have generated over 13,000 new website visitors, which in percentage terms is an increase of over 9000%
SEO Results
We think that the headline results speak for themselves +13,000 visitors equating to +£10,000,000 of new online business enquiries, and several international enquiries and orders.
