Project Brief
Pacy & Wheatley are a national construction company comprising of three divisions; Construction, Acoustics and Interiors. After seeing successful results from the website launch of the Acoustics division, we were asked to review the Pacy & Wheatley Construction website. Similar to their previous Acoustics website, the Construction website was not generating enough traffic. The users that were visiting the website were not contacting Pacy & Wheatley.
We were asked to rebuild their digital marketing from the ground up. This included a brand-new modern website design with on-page and off-page Search Engine Optimisation (SEO), a professionally designed downloadable eBook, and a planned social media strategy.
Website Design
Our two main objectives for Pacy & Wheatley Construction's new website were to increase website traffic and to generate enquiries. One key factor which was limiting the number of enquiries generated by the old website was an out-dated website design. We designed a modern, professional website to better represent Pacy & Wheatley's company branding and help generate new enquiries.
Key Website Features
Three key features we wanted to include in Pacy & Wheatley Construction's new website were a "Live Projects" area, a "Completed Projects" area, and a dynamic contact banner.
A Live Projects page helps to show that Pacy & Wheatley are up to date with industry standards, and actively involved in construction projects across the UK.
A Completed Projects page is an excellent way to demonstrate the high standard of works, range of clients, and different types of works that are carried out by Pacy & Wheatley Construction.
The dynamic contact banner is present throughout the site, maintaining a consistently professional look throughout the website. It also encourages users to contact Pacy & Wheatley through the new website.
Search Engine Optimisation
Pacy & Wheatley Construction is a national company, providing construction services for businesses throughout the whole of the country. The SEO strategy for their new website had to reflect this, with content targeted to address the whole of the UK. We include a specific set of criteria which helps their new website rank higher in a relevant Google search.
Specialist coding is also carried out with all our websites to ensure that search engines view each website as responsive and mobile friendly. This ensures our websites are not penalised when a search is carried out on a mobile device.
Social Media Marketing
Similarly to the Acoustics and Interiors divisions of Pacy & Wheatley, the social media campaign for Pacy & Wheatley Construction has two main targets; local and commercial. Connecting with the local community enabled them to stay involved with local businesses while simultaneously increasing national awareness of the Pacy & Wheatley brand, and awareness of the services they offer in the construction industry.
This strategy has significantly increased relevant website traffic, generating enquiries from new potential clients. Regular engagement on social media platforms also demonstrates to search engines that the website is relevant and engaging.
eBook Design
At Multi Web Marketing, we are proud to have been at the forefront of eBook design, offering professionally designed downloadable eBooks since 2014.
We designed an eBook for Pacy & Wheatley Construction's new website, giving website visitors and potential clients a professionally produced digital brochure, available to download directly from the website. This helps to advertise the services Pacy & Wheatley Construction offer with a professional presentation in line with their rejuvenated branding. Including a downloadable eBook on your site can increase enquiries by 200-300%.
