Project Brief
S Wade Tiling & Plumbing started out as a plumbing operation in 2001, but recently wanted to refresh the brand and expand their business by increasing the number of services they offer. They approached us with the intention to have a full rebrand including a new website and traditional marketing. Our proposal was to create a modern and stylish website, including eye-catching branding allowing S Wade Tiling & Plumbing to stand head and shoulders above their competitors.
Logo and Branding
Utilising the full rebrand, we created a seamless design from a new company logo, through to the new website and traditional marketing; giving S Wade Tiling & Plumbing a professional reputation in their industry. One of our aims was to produce a modern logo that represented a professional brand, easily transferring to a range of marketing materials.
Traditional Marketing Services
Included in the full rebrand was our traditional marketing services, we produced leaflets, business cards, a letterhead, compliment slip and uniform design; using local area marketing to generate an increase in enquiries for their services.
Leaflet Design
Utilising leaflets in everyday business marketing, can be a powerful feature for any local business looking for potential new customers. An eye-catching professionally designed leaflet can be delivered to surrounding areas when providing your services, raising local awareness of your brand. S Wade Tiling & Plumbing were extremely pleased with the outcome of their custom designed leaflet.
Uniform Design
Due to company rebranding S Wade Tiling & Plumbing needed a professional new uniform design; including polo shirts, jackets and sweatshirts. A professional uniform complete with company branding provides a walking advertisement for your business, raising awareness within the local community. A fantastic, yet extremely simple marketing tool.
New Website
The key objectives of the new website were to create a modern appearance and significantly increase in website traffic, in turn creating interest in their services and generating new enquiries. Two key features helping with the modern appearance are an animated hot key navigation, a dynamic service selection with relevant images to draw attention, and a dynamic contact slider. The slider includes a pop up enquiry form for quick access for the website visitor to gain more information on S Wade Tiling & Plumbing’s services. Both these features have a big impact on the modern style of the website, displaying the professionalism and high capabilities of S.Wade Tiling & Plumbing as a local business.
Social Media Marketing
Due to S Wade Tiling & Plumbing being a locally based company, social media is a key feature to the success of their website. Social media platforms help S Wade Tiling & Plumbing to connect with the local community and build their local reputation. Their highly successful social media campaign involved the creation of twice weekly posts, gaining 10000 Twitter tweet impressions (post views), and over 48000 Facebook post views since launch; generating 50% of all traffic to the website.
