SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

SEO Doncaster

The Hardy family have been running Marr Grange Farm, based just outside Doncaster for almost 80 years, selling fresh, local produce in the Farm Shop and Farm Butchers Shop. Alongside the launch of the new Tea Rooms, Marr Grange Farm came to MultiWebMarketing looking to increase their website traffic and online presence with our web design and SEO (Search Engine Optimisation) services.

Marr Grange’s previous website was receiving negligible traffic, and not producing the results they wanted. The new website has seen a significant increase in traffic since it launched. Because of our ongoing Search Engine Optimisation services, the farm now enjoy high search engine rankings, appearing in the Premium Google Pages for the majority of their targeted services, where most quality website traffic is generated.

As a result of the increased website traffic, the Farm Shop and Tea Rooms have seen increased footfall and sales from local people. They now receive lots of 5 star reviews and recommendations across social media, and have enjoyed significant expansion due to the increased popularity of the Tea Rooms.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Research allowed us to create an effective SEO strategy. We targeted each page towards specific keywords, which allowed the farm to appear in the Premium Google Pages, helping to increase website traffic and subsequent growth for Marr Grange.

Keyword Research

02. Design

The farm pride themselves on the fresh produce and homemade meals at the Farm Shop and Tea Rooms. We incorporated professional photography into the web design, showing off real images of the home-cooked breakfasts and afternoon teas.

Targeted Content

03. Website

Using Lead Magnet Web Pages, the website is designed to encourage users to contact Marr Grange directly and visit the Farm Shop and Tea Rooms. Opening hours and an interactive map across every page helps increase footfall to the farm.

Google Websites

04. Marketing

Ongoing Website Management and Search Engine Optimisation services ensure the new website continues to perform at or above expectations, while Social Media Management increases engagement with the local community.

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Website Photography

Marr Grange Farm Shop wanted to use bespoke photography, showing off the quality, fresh produce from the Farm Shop and food from the Tea Rooms with real photos of the products. We used professional lighting setups to produce high-quality, in-house photography for the Tea Rooms, shooting some great looking images of the breakfast and afternoon tea, which really capture the quality of the fresh, homemade food on offer.

One of the main challenges involved the quality of the external photography. Our photographer framed the Tea Rooms and Farm Shop building to fit in with the green and gold colour scheme of the website, in line with the local farm aesthetic. We ended up taking the photographs from behind a bush, framing the image with the hanging leaves to create the image for the front page of the website.

Social Media Services

With such a large focus on driving footfall to Marr Grange, and the Farm Shop and Tea Room’s focus on selling fresh, local produce, social media marketing has been incredibly important to the success of our digital marketing. Engagement with the local community in and around Doncaster was key, advertising the products available. Continuous communication with Marr Grange allows us to advertise any seasonal events or products sold in the Farm Shop.

Our social media services complement our SEO services, enhancing results and increasing traffic using strategic backlinks to the website. Contact us today for more information on our SEO services, or click here to receive your Free SEO Review.

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