SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

SEO Services, Yorkshire

Based in Yorkshire, Specialist Automotive Products are a family-run business who provide improvements to a range of vehicles, including light commercial and leisure vehicles. The company had an existing website, which was failing to receive the enquiries SAP expected. They approached MultiWebMarketing for our Web Design and SEO Services. We built a new website, designed to generate more organic traffic to increase leads, enquiries and sales.

What was initially a relatively small web design project evolved, and as the number of services the company wanted to advertise grew, the size of the website also grew. Each page of the new website is targeted towards a specific service or product offered by SAP, allowing potential customers to find the company within a relevant Google search.

They’ve had great results so far. The new website has generated some great traffic, with a significant number of enquiries coming directly from the website. In the first four months of the website going live, SAP received 118 quality online enquiries.

The Premium Google Pages are the first three pages of Google, where the majority of website traffic is generated. Because of our ongoing SEO services, Specialist Automotive Products now rank on the Premium Google Pages for several of their key targeted services.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Customer and competitor research is always a key process in any project. Research on the services and products SAP offer allowed us to target each page of the website, and influenced our marketing strategy.

Keyword Research

02. Design

The website was designed in line with the company’s existing branding, incorporating the colour scheme from their logo. Interactive and animated elements are used across the website to encourage interaction from a user.

Targeted Content

03. Website

The new Lead Magnet Website is designed to encourage users to make contact with SAP, using downloadable eBooks, “tap to call” phone numbers and bespoke enquiry forms across every page, to increase leads, enquiries and sales.

Google Websites

04. Marketing

Our marketing strategy doesn’t stop with Web Design! Ongoing Search Engine Optimisation and Website Management services ensure the website is performing well, while Social Media Management drives engagement with potential new customers.

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Mobile Responsive Web Design

Because the majority of internet traffic is now generated through mobile devices, ensuring a smooth transition between desktop and mobile users is essential. That’s why we design all our websites with mobile responsive coding to work on a wide variety of devices, including smartphones, tablets and desktop PCs.

The website dynamically adapts to each different device. When viewed on a smartphone or tablet, the menu resizes and moves for easy, thumb-friendly navigation on mobile devices, while images and text resize to improve the user experience across devices.

This also improves page load speeds, which is an important factor of SEO. Google prefers websites which load quicker, and work across a range of devices – one of the reasons why the new SAP website has seen such great results.

Downloadable eBook

We designed an eBook for Specialist Automotive Products, which works as a downloadable brochure, advertising the company’s key services. This gives them a further marketing asset, which users can download and take on the go, designed to be easily readable across a range of devices. Users can view the brochure on their PC and print for a physical version, or download the eBook on their smartphone and take it on the go. To download the eBook, users must fill in some quick contact details, giving SAP a database of potential new customers.

We’re incredibly proud of the results the website has achieved. In the first four months after the website launched, SAP received 118 quality online enquiries, and the website continues to achieve consistently high results. Contact us for more information on our Search Engine Optimisation services, or click here to receive your Free SEO Review.