SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

SEO Wakefield

Sterry Roofing is an experienced roofing company based in Wakefield, providing a range of roofing services, from minor repairs to complete replacements and installations throughout Yorkshire. The company wanted a digital marketing solution to establish an online presence. We suggested a new Lead Magnet Website and ongoing SEO services, to help generate new leads, enquiries and sales.

Each page on the new website is targeted towards a key service Sterry Roofing offer, with SEO-friendly content designed to attract traffic from Google searches relevant to the services they offer. Sterry Roofing now appear on the Premium Google Pages for over 90% of the key targeted search terms. The Premium Google Pages are the first three pages of Google, where the majority of clicks to the website happen, and the majority of traffic is generated.

We also adopted a mobile-first approach to our website design to help with search engine optimisation. The algorithms of search engines, like Google, prefer websites that load faster and flawlessly across a range of devices. That’s why all our websites have a mobile-first design, adapting to smartphones, tablets or desktop PCs to give the best user experience, regardless of device. Images also adapt to smaller screen sizes reducing load times, further increasing the website’s ranking in Google.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Industry, competitor and keyword research are all essential to our Web Design and SEO projects, helping us target each page appropriately, and rank higher in relevant Google searches.

Keyword Research

02. Design

We provided a range of design services for Sterry Roofing, ensuring their website, social media pages, and physical marketing assets such as leaflets, are consistent with their existing branding.

Targeted Content

03. Website

Designed from the ground up as a Lead Magnet Website, the new website is designed to encourage interactivity and contact from users to generate new leads, enquiries and sales.

Google Websites

04. Marketing

Our work doesn’t stop at Web Design! Ongoing SEO and Website Management services ensure the website is performing at its best, and Social Media Management helps build a new audience.

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Lead Magnet Web Design

It’s no good just generating traffic to a website with no goals or objectives. We designed the Sterry Roofing website as a Lead Magnet Website to convert traffic into quality leads, enquiries and sales. The website is easy to navigate for users, who can easily find the service they need, either from the home page or navigation menu at the top of each page.

Bespoke enquiry forms across every page encourage users to contact the company directly, as well as mobile-exclusive features such as “tap to call” phone numbers, which encourage direct contact from users on mobile devices.

Branding Services

It is important for al marketing assets to be consistent with your brand, whether online or offline, digital or physical. We designed a range of assets for the company to use. Professional Letterheads allow Sterry Roofing to send professional communications to new, existing, and potential clients, while Business Cards allow the members of the company to pass their professional details to new contacts and potential leads.

We also designed Van Livery with the Sterry Roofing branding and contact details, allowing them to use company vehicles as mobile advertising tools. Our leaflet designs gave the company a further physical marketing asset, advertising their services to potential local customers.

As SEO experts, we understand how to make your website visible to relevant users in Google, increase traffic to your website, and increase subsequent leads, sales and enquiries. Click here to receive your FREE SEO Review today.

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