Project Brief
Simon Bowler Bespoke Garden Architecture specialise in the design, build and installation of bespoke garden furniture and structures. Based in Harrogate, Simon Bowler is a regional brand operating throughout Yorkshire.
With an existing website not generating traffic, therefore not generating any leads, we were asked to review their website and propose a solution to help towards growing their business. Our solution included a brand new modern website to display an array of services and, most importantly, great examples of their previous works. Another key component into growing their business was to re-brand their business into a modern and evocative brand.
A4 Presentation Folder Design
An A4 presentation folder (document presenter) helps to create confidence in a professional brand. We designed a document holder for Simon Bowler that portrays their professional image and high standards. Simon Bowler’s document presenter has testimonials on the inside, subtly providing evidence not only of their fantastic services, but also positive written feedback. The back of the folder also clearly displays awards that they have achieved for outstanding work, both of these features not only present a professional image, but also build confidence in Simon Bowlers reputation, all in a single presenter.
Logo and Branding
A company’s brand embodies the values that the company holds, a very important part of marketing. We designed a company logo that helps to portray a modern, professional image that suits their industry; a modern, eye-catching design that incorporates garden architecture.
Simon Bowler
Director | Simon Bowler
Online enquiries have increased dramatically and now represent a large portion of our workload
Paul and his team have provided me with an outstanding service. Having invested heavily in an under performing website previously, it was a tough decision to invest again. I can say, without hesitation, it was the correct decision. My new website performs brilliantly.
Social Media Marketing
Social media platforms are becoming more and more popular for business use, generating awareness of a company brand and the services, or products that they have to offer. Utilising Facebook, Twitter and Google+ has helped to significantly increase the number of website visitors for Simon Bowler’s website. Targeted posts, including fantastic examples of completed works, have created a significant interest into the services that they offer.
Search Engine Optimisation
ECreating a dynamic new professional website was a key feature in improving performance. Driving relevant traffic to the website would be negated if the website did not represent the standard of service that Simon Bowler provides.
Search Engine Optimisation (SEO) is an integral part of a websites performance, after research into components such as the industry, target audience and competitors, we are able to provide a website strategy towards becoming one of the preferred websites in a relevant Google search.
With a pleasing first year, we were able to generate nearly 9,000 new users on the website, and reach over 500 users per post for a large percentage of Facebook posts.
