SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Small Business Web Design

Based in Doncaster, Ellis Plastering offer professional plastering services, operating throughout Sheffield, Barnsley and Rotherham. The plastering company had a previous website, which had become outdated. As a small business, they wanted a new web design, more modern than their previous website, to advertise their plastering services, generate enquiries and, ultimately, get more business.

The company’s existing logo and branding incorporated a blue and yellow scheme, and was used across their social media, van livery and uniforms. We used this colour scheme for the website to create a consistent image for their brand across all platforms, both digital and physical. Ellis Plastering were delighted with the design of their new website, which achieved a more modern, interactive look than their previous site.

The homepage is used to advertise the key services Ellis Plastering offer, with links through to each service page. All pages of the website are accessible from any page of the website through the main navigation bar, making for a website that is easy for users to navigate.

Each page is also designed as a Lead Magnet Page, with targeted content and bespoke enquiry forms across each page designed to generate leads, enquiries, and subsequent business growth for the company.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Industry and competitor research helped with the design, targeting and content for Ellis Plastering’s new website. The company offer specialist plastering and rendering services, so research into these key services was also essential.

Keyword Research

02. Design

We incorporated the company’s existing logo into the design of the new website, using a blue and yellow colour scheme across every page. This was also used across the client’s social media pages, to create consistent online branding.

Targeted Content

03. Website

The new Lead Magnet Website is designed to generate new business for Ellis Plastering. Each page has specific SEO targets, to generate traffic from relevant Google searches, while bespoke enquiry forms across every page encourage users to make contact.

Google Websites

04. Marketing

We rebranded Ellis Plastering’s social media pages in line with the new website, and launched a social media campaign to promote the website, 100% free. Ongoing SEO services also ensure each page is performing at its best.

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Social Media Launch Plan

The MultiWebMarketing social media team designed a bespoke social media strategy for the launch of Ellis Plastering’s new website. The launch plan began with rebranding and redesigning the company’s social media page to be more in line with the design of the new website.

The plan was designed to raise awareness of both the company themselves, and their new website, which advertises their key services. The launch plan effectively raised awareness and drove traffic towards Ellis Plastering’s new website.

Mobile-First Web Design

We designed Ellis Plastering’s website with a mobile first approach. Mobile responsive web design has never been more important, with the majority of Google searched and online activity being generated from mobile devices.

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