SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Web Design Barnsley

Moreland Recovery, based in Barnsley, provide 24-hour vehicle recovery services to local areas, as well as providing nationwide recovery services throughout the UK. The company approached MultiWebMarketing for our professional Web Design services, wanting a professional platform to advertise their vehicle recovery services.

We designed a new Lead Magnet Website for the company. Each page of the website is targeted towards one of the company’s key services, with the navigation menu and links from the homepage guiding users towards the relevant service page, whether they are looking for regular vehicle recovery or van recovery.

We implemented bespoke contact forms and tap to call phone numbers across every page of the new website to encourage direct contact from website users. Due to the nature of the industry, we also included an “Emergency Recovery” contact button, allowing users to contact Moreland Recovery for an instant response. Each Lead Magnet Web Page is designed to increase leads, enquiries and sales for the company, and fuel subsequent business growth.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Industry, keyword and competitor research are all important factors in any of our marketing strategies, and helped influence the design and SEO targeting of Moreland Recovery’s new website.

Keyword Research

02. Design

The design of the website was influenced by the company’s existing logo and branding, with a clean, professional design, and real images of their recovery vehicle in action used on the homepage.

Targeted Content

03. Website

Each page of the new website is designed as a Lead Magnet Web Page, with bespoke enquiry forms, tap to call phone numbers and targeted content designed to encourage contact from users.

Google Websites

04. SEO

There’s no sense in having a great website without traffic. From our SEO services, Mooreland Recovery now rank on the premium pages of Google for their key services, where the majority of traffic is generated.

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Search Engine Optimisation

Our Search Engine Optimisation (SEO) services are designed to ensure favourable search engine ranking positions. Search engines, such as Google, have a number of factors determining where different websites appear for different searches. Targeting each page towards a specific service allows each of the company’s key services to rank in Google, depending on the user’s search.

Off-page Search Engine Optimisation is also a key factor, where factors such as load speeds affect how Google sees your website. We ensure all our websites are optimised within Google’s parameters, to increase our clients’ chances of appearing on the Premium Pages of Google, where the majority of traffic is generated.

Mobile First Web Design

Today, around 60% of all online searches are made on mobile devices, with the majority of online activity being generated from devices such as smartphones and tablets. Features on the website automatically adapt depending on the device used. For example, the navigation menu shifts to a collapsible menu when viewed on a mobile device, allowing for thumb-friendly navigation.

Images also resize depending on device, automatically adapting depending on the device used and screen size, leading to faster load times. This also helps with Search Engine Optimisation, as Google ranks mobile responsive websites higher than competitors.

Have you got a website that isn’t generating the results you were hoping for? Click here to receive a Free Website Review, where our expert team will provide impartial analysis of the design and performance of your website within Google.