SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Web Design Birmingham

Armourco Group are a security company providing a full range of security and consultancy services throughout the UK, focusing on the areas around Birmingham and Coventry, including Guard Dog Security, Security Guards and Rapid Deployment CCTV. The company wanted a new Web Design to promote their security services online.

The project began with industry and competitor research within the security industry. This allowed us to create a visual design appropriate for the security industry, with the company’s key services featured on the home page, and the rest of the services accessible across every page via the navigation bar.

The research also allowed us to create targeted service pages for each of Armourco Group’s key services. These included content optimised for search engines which, combined with a range of other SEO Services, allows for each page to appear more favourably in relevant Google searches, driving more traffic to the new website.

We designed the new site as a Lead Magnet Website, with targeted content and bespoke contact forms included on each service page to encourage users to make contact with Armourco Group. Mobile-friendly features such as “tap to call” phone numbers further encourage users to make contact across a wide range of devices, with a fully responsive web design suitable for use across tablets, smartphones, and desktop devices.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Targeted keyword research allowed us to create specific targets for each page of the Armourco Group website. This allowed us to rank highly in organic Google searches, generating traffic using search terms relevant to the client’s key services.

Keyword Research

02. Design

The client’s branding incorporated a blue and grey colour palette, which we used throughout every page of the new website. We also designed the company’s Facebook page in line with the website design for a consistent online presence.

Targeted Content

03. Website

Each page of the new website is targeted to one of the client’s key services, allowing each page to appear favourably in relevant Google searches. Every page is also a Lead Magnet Page, with targeted content and bespoke enquiry forms to encourage leads and enquiries.

Google Websites

04. Marketing

Our work doesn’t stop at web design! Ongoing Website Management and SEO Services ensures the website is still generating enquiries, and allows us to make any changes necessary to improve results for Armourco Group.

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eBook Design

We designed an eBook for Armourco Group, downloadable directly from the website. An eBook acts as a digital brochure, advertising each of the security company’s key services in a downloadable format, readable on smartphones, tablets, laptops and desktop devices. This gives Armourco Group a further marketing asset allowing the company to advertise their services outside of the website. All our eBooks are also available in a physical format, printed as a traditional brochure, giving your company a physical marketing asset as well as digital.

To download the eBook, users have to input some basic contact information. This gives Armourco Group a new contact and lead for a potential new customer to follow up on once the brochure has been downloaded.

AdWords Agency

While Search Engine Optimisation can take time to achieve real results, Google AdWords allows your website to appear on the front page of Google, at the top of the page for relevant searches, instantly.

AdWords works on a pay per click (PPC) payment model, where anybody using the service sets a budget for their adverts, and pays a fee each time an advert is clicked. As an expert AdWords Agency, we use targeted adverts to generate instant website traffic and put your budget to good use, ensuring each ad generates relevant traffic and subsequent online enquiries.

The majority of traffic on the new Armourco Group website has been generated by our Google AdWords campaigns, many of which have become tangible enquiries for the company.