SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Web Design County Durham

Metropolitan Security, based in County Durham, have over 25 years’ experience in the security industry, and provide a range of security services to clients throughout the North East, specialising in the installation of temporary CCTV and fire alarms. The company approached MultiWebMarketing for our Web Design and digital marketing services, to promote their key services online.

The company’s website was designed in line with the company’s new logo and branding, which we also designed. Metropolitan Security wanted a professional looking logo and website which represented their expertise and many years’ experience within the security industry. Each page is targeted towards a key service the company offers, allowing website users to easily find the service they are looking for.

Targeting the web pages in this way also helps Google index each page, targeting each one towards specific searches related to the services they offer. Each page is also designed as a Lead Magnet Web Page, with interactive features such as bespoke contact forms and tap to call phone numbers encouraging contact from users to boost leads, enquiries and sales.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Industry and competitor research helped with the design, targeting and content for Ellis Plastering’s new website. The company offer specialist plastering and rendering services, so research into these key services was also essential.

Keyword Research

02. Design

We incorporated the company’s existing logo into the design of the new website, using a blue and yellow colour scheme across every page. This was also used across the client’s social media pages, to create consistent online branding.

Targeted Content

03. Website

The new Lead Magnet Website is designed to generate new business for Ellis Plastering. Each page has specific SEO targets, to generate traffic from relevant Google searches, while bespoke enquiry forms across every page encourage users to make contact.

Google Websites

04. SEO

We rebranded Ellis Plastering’s social media pages in line with the new website, and launched a social media campaign to promote the website, 100% free. Ongoing SEO services also ensure each page is performing at its best.

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Mobile First Web Design

Today, the majority of internet and website traffic and activity is generated through mobile devices, such as smartphones and tablets. Ensuring your website is mobile friendly has never been more important. That’s why we take a mobile-first approach to all our website designs, ensuring all features of the website work flawlessly across a wide range of devices – from desktop PCs and laptops to mobile devices such as smartphones and tablets.

This also has SEO benefits, as the algorithms of Google and other search engines rank faster loading and mobile friendly websites higher than competitors. This means more potential customers will find and visit your website in a relevant Google search, leading to more online enquiries from potential customers searching for your services.

Social Media Management

We set up and designed Metropolitan Security’s social media pages in line with the company’s new branding. This helped create a consistent online presence across a range of online platforms for the company. We then created a bespoke social media strategy, with graphically designed, eye-catching content designed to increase engagement and build an audience of relevant industry contacts and potential customers.

Strategic backlinks are used within the social media strategy to drive traffic from these social platforms to the new website, further helping increase new leads, enquiries and sales through the website. Clicks through from social media now account for a significant portion of Metropolitan Security’s website traffic.

Have you got a website that is underperforming? MultiWebMarketing offer a Free Website Review, providing an impartial analysis of the design of your website and how it performs within Google. Click here to receive your Free Website Review today.