SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Web Design Huddersfield

Northern Guarding, based in Huddersfield, provide security services to clients throughout Yorkshire. The company wanted to build their brand, and establish a presence online. They approached MultiWebMarketing wanting a complete marketing solution, including Branding, Social Media and professional Web Design. The new website was at the core of the marketing strategy, and would be used to generate enquiries and leads for the security company.

The website contained several service pages targeted towards specific security services Northern Guarding, as well as pages targeted towards the sectors they work in. The website is already appearing in the Premium Google Pages – the first three pages of Google, where the majority of traffic is generated – for several of their key targeted search terms.

Each page of the new website is designed as a Lead Magnet Web Page, designed to encourage users to contact Northern Guarding, with features such as tap to call phone numbers for users on mobile devices, and bespoke enquiry forms across every page. These features provide easy ways for website visitors to contact the company, to help increase their leads, enquiries and sales.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Research always plays a huge role in our Web Design projects and marketing strategies. Industry, competitor and keyword research all influenced the design to create a unique ecommerce solution.

Keyword Research

02. Design

Creative Home Lighting’s existing logo and branding inspired the design of the website to create an online hub consistent with their retail showroom. Full size images show off the quality of their products.

Targeted Content

03. Website

Built as a Lead Magnet Website, the new website is designed to drive users towards the contact page where they can contact the company directly, and towards the ecommerce section to purchase products.

Google Websites

04. Marketing

The new website is expandable, allowing Creative Home Lighting to easily add products. We also provide Social Media Management, building an audience and creating engagement for the company.

UK's Best Digital Marketing Agency

Keyword Research

01. Research

Industry, keyword and competitor research are all important steps in designing a bespoke marketing strategy for any industry, influencing the company’s branding and website design

Keyword Research

02. Design

We provided a wide range of Branding and Graphic Design services for Northern Guarding, including Logo Design, Professional Letterhead and Uniform Design, for a professional brand image.

Targeted Content

03. Website

The security company’s new Lead Magnet Website was designed to appear favourably in relevant Google searches to attract traffic, and encourage users to contact to increase leads, enquiries and sales.

Google Websites

04. Marketing

Ongoing SEO and Website Management services ensure the website is performing well with regular updates, while Social Media Management increases engagement and drives traffic to the website.

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Business Branding

We combined a variety of business branding services to provide the company a complete Professional Branding Package. This started with logo design. We worked with Northern Guarding to design an eye-catching logo which professionally represents the company and the services they offer. Our business card designs further establish the professionalism of the brand, providing a physical marketing asset with contact details for potential new customers.

We also designed an Invoice Template and Professional Letterhead, ensuring Northern Guarding’s communications with new and existing clients and customers remains professional. Our Uniform Designs carry the new branding, ensuring staff appear professional, and professionally represent Northern Guarding’s brand.

eBook Design

Our team designed a professional eBook for Northern Guarding, downloadable directly from the new website. The eBook acts as a digital brochure, advertising the company’s key services in an easily readable format, designed to work across a range of devices. Whether a user downloads the brochure on a desktop PC, tablet or smartphone, it’s perfect for reading on the go. Users must enter some contact details before downloading the eBook, giving Northern Guarding a database of potential customers and contacts. We also provided a physical brochure, giving the company an additional, physical marketing tool to give to potential new clients advertising their services.

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