SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Web Design Rotherham

Century Cladding, based in Rotherham, provide complete roofing and cladding installation, repair and maintenance services to clients and customers throughout the UK. The company were looking for a new website to promote their cladding and roofing services online, and approached MultiWebMarketing for our professional Web Design services. We designed and launched a brand new website, built to increase leads, enquiries and sales for the company.

We designed the new website in line with the company’s branding. Century Cladding had an existing logo, which we used as inspiration for the design and colour scheme of the new website, designed to professionally represent the company. This is particularly important, as we encourage all clients to view their website as their real head office, open 24/7, seeing many more visitors, and taking all enquiries any time of day.

We designed the website as a Lead Magnet Website. The professional presentation and user-friendly design lead users to the specific services they are interested in through either the navigation menu used across every page, or direct links from the homepage. Interactive elements and bespoke enquiry forms are used across every page to encourage interactivity from users, with an emphasis on maximising leads, enquiries and sales for Century Cladding.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Research is a key initial step in all our web design and marketing projects. Industry, keyword and competitor research all helped us strategically design the new website to maximise enquiries and results.

Keyword Research

02. Design

Designed in line with Century Cladding’s existing logo and branding, the new website was designed to professionally represent the company, using professional imagery to represent their services.

Targeted Content

03. Website

The website was designed as a Lead Magnet Website, with interactive elements and bespoke enquiry forms across every page to maximise leads, enquiries and sales for the company.

Google Websites

04. Marketing

Our marketing services don’t stop at Web Design! We provide ongoing Website Management and SEO services for Century Cladding, ensuring the website is performing at its best.

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Appearing in the first three pages of Google for key targeted searches was a primary goal for the Century Cladding website. Known as the Premium Google Pages, the top three pages generate the majority of traffic for websites.

Each services page on the new website is targeted towards a key service the company offer, helping Google index each page and helping Century Cladding rank for the different services they provide. On-page and off-page SEO both help improve rankings in Google, and with our ongoing SEO services we periodically analyse the performance of the website, making any changes and adapting where necessary.

The navigation menu changes across the whole site for both tablets and smartphones. The thumb-friendly design of the mobile navigation menus improves the user experience and allows them to navigate the website with ease. Other thumb-friendly features include large Contact and Free Quote buttons, with forms which are quick and easy to fill out on a mobile device. Tap to call phone numbers are exactly what they sound like – they allow a mobile user to call HG Graphics directly from their smartphone by just tapping the phone number.

The website now appears on the Premium Google Pages for a significant number of their targeted search terms, and the majority of traffic to the website has been generated from organic searches – people actively looking for their services.

Mobile Responsive Web Design

Over 60% of online activity now happens on mobile devices such as smartphones and tablets. That’s why we ensure all our websites work flawlessly across a range of devices, including desktop PCs, tablets and smartphones.

Features on the website, such as the navigation menu, automatically adapt to the screen size and device they are viewed on. When using a mobile device, the navigation menu changes to a collapsible menu for a thumb-friendly user experience. Text and images also automatically resize, ensuring the website looks great and loads quickly across all devices. This also has SEO benefits, as Google ranks faster loading and mobile friendly websites higher than competitors.

Is your website not generating the results or enquiries you were hoping? All our professional websites are designed to maximise the number of leads, enquiries and sales generated from users, helping to fuel business growth. Click here for more information on our Professional Website Design.

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