SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Web Design Sheffield

NRG Focus, based in Sheffield, specialise in providing a wide range of commercial energy inspections for clients throughout the UK. The company had a previous website, which was receiving negligible traffic, and was failing to generate the enquiries they were looking for. They approached MultiWebMarketing for our award-winning Web Design services, to build a new Lead Magnet Website and marketing strategy.

Our aim was to create a website that was easy to navigate for a user, where they could find relevant information on the inspection services they need. The navigation menu is used across the top of every page, with links to all the web pages, covering all the services NRG Focus offer.

Interactive modules on the homepage of the new website move dynamically to show information on each service when a user hovers over them, with a link through to the relevant page. This provokes interaction from the user, encouraging them to click through and learn more about the relevant service.

Each service page is designed as a Lead Magnet Web Page to generate new leads and enquiries. Bespoke contact forms are used in several places across every page, encouraging users to make an enquiry. Tap to call phone numbers and quick contact forms further encourage users to contact NRG Focus directly from a mobile device.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Our Web Design and marketing project began with competitor and keyword research, to better understand the industry and services offered by NRG Focus and put together a marketing strategy.

Keyword Research

02. Design

Our website was designed to be easy to navigate for a user, guiding website users to the relevant service pages, where they can find more information and contact the company directly.

Targeted Content

03. Website

The Lead Magnet Website was designed to generate leads, enquiries and sales for the company through interactive elements, tap to call phone numbers, and bespoke contact forms across every page.

Google Websites

04. Marketing

Our work doesn’t stop at web design. While Social Media Management builds a relevant audience for NRG Focus, Website Management and SEO services ensure the website is performing at its best.

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Search Engine Optimisation (SEO) is designed to attract organic website traffic through appearing higher in relevant website searches. Each page on the new website is targeted towards a specific type of inspection, designed to rank highly for each different service they offer. This helps drive more relevant, organic traffic to the website, increasing leads and enquiries over a period of time to fuel business growth.

Page load speeds are also important for SEO, as Google prefers websites which load quicker across a range of devices. When viewing the website on a mobile device, such as a tablet or smartphone, images resize automatically, helping increase page load speeds across a range of devices. This mobile-responsive web design also helps improve SEO, with mobile-friendly websites ranking higher in relevant Google searches.

Social Media

Social Media Management has played a large role in the success of International Counter Terrorism Training. We branded all the company’s social media pages in line with their new website, to create consistent branding for a consistent online presence.

We create engaging, eye-catching graphical content to increase engagement and build an audience of industry competitors and potential new customers. We then advertise their services using strategic backlinks to the website’s service pages to increase leads, sales and enquiries generated directly from social media and the new website. Contact us for more information on our Web Design services, or click here to receive your Free Website Review.

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