SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Web Design West Yorkshire

BP Physiotherapy are a private physiotherapy company with over 15 years’ experience in providing high quality assessment and rehabilitation treatment for musculoskeletal problems. With clinics in Pontefract and South Elmsall, the company serve the whole of West Yorkshire, and came to MultiWebMarketing for our award-winning Web Design services.

The business had a previous website which was outdated, and failing to generate the enquiries BP Physiotherapy wanted. We suggested a brand new Lead Magnet Website, designed to generate leads, enquiries and bookings from website visitors. Enquiry buttons are implemented across every page, which lead to a dynamic, mobile-friendly contact form. The forms are clear and easy to use, with each form specific to each service page.

BP Physiotherapy also offer a free physical assessment. This offer is advertised across every page of the website in a clear but non-intrusive banner, providing another point of contact for potential customers with an easy form for users to complete and book. As all our websites are expandable, future offers and vouchers can be implemented and marketed directly from the website.

The company’s existing logo was clean and clinical, while also looking inviting from a customer’s perspective. We carried that design over to the new website, carrying the cleanliness from the blue and white colour scheme through to every page. This helped in creating a consistent, professional looking online presence for BP Physiotherapy, in a new website designed to generate leads, enquiries, bookings, and new business.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Research is an incredibly important first step in all our marketing and web development projects. Keyword and competitor research allowed us to target each page of the new website effectively, and develop a bespoke marketing strategy.

Keyword Research

02. Design

Taking inspiration from the company’s existing logo, we incorporated a blue and white colour scheme across the website. This gave the design a design which evoked the clean and clinical approach a customer might expect from a physiotherapy clinic.

Targeted Content

03. Website

The new website was designed to attract relevant traffic for people local to BP Physiotherapy who are interested in physiotherapy services. Lead Magnet Pages are implemented across the website to encourage enquiries and bookings.

Google Websites

04. SEO

Ongoing SEO and Website Management services ensure the website continues to attract potential customers and generate enquiries, while Social Media Marketing advertises the business’ services and offers, engaging relevant social media users.

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Local SEO

Search Engine Optimisation (SEO) helps drive relevant traffic to the BP Physiotherapy website. Our ongoing SEO services help the company appear favourably in Google searches related to the services offered at the clinics. We targeted the content on each page towards a particular problem which physiotherapy can treat. At the same time, localised targeting drives users from local areas to the website, who are more likely to contact and make a booking.

Page speed and mobile-friendly designs also impact SEO. Google favours websites which load faster, and are optimised for smartphones, tablets and other mobile devices. That’s why all the websites we design are fully responsive, with mobile-first designs ensuring they load quickly and work flawlessly across a range of devices.

Social Media Managment

The new BP Physiotherapy website is supported with professional social media marketing services. Social media is a great way to grow your brand online, and is particularly important for companies offering a localised service, like BP Physiotherapy. It’s a great opportunity to connect to your existing customers, and engage with potential new customers in the areas you serve.

We manage BP Physiotherapy’s Facebook and Twitter activity, ensuring relevant content is posted regularly. We also include backlinks, engaging users inside and outside of social media. All our posts are supported by professional photography and videography, creating effective, engaging marketing communications which are more likely to be shared and generate enquiries, bookings and subsequent business growth.

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