SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Web Design Yorkshire

The Skinny Pen is a revolutionary new prescription weight loss treatment, providing a healthy, safe and easy weight loss solution. Based in Yorkshire, The Skinny Pen approached Multi Web Marketing for a complete web design and digital marketing solution. Voted Best Digital Marketing Agency 2018 by SME News earlier in the year, and recently shortlisted as a finalist for the eCommerce Developer of the Year in the Digital Entrepreneur Awards, we were happy to take on the challenge of taking The Skinny Pen brand online.

Focused around a single product, The Skinny Pen, the website has a clean, clinical design to match the brand’s current logo and branding. We included lots of informational pages throughout the website, including “What is The Skinny Pen?”, “How Does The Skinny Pen Work?”, and “Can Anyone Be Prescribed?”.

Web Form Design

Because The Skinny Pen is a prescription-based product, it is only available for purchase by those eligible to receive and take the medication. We built an online form to streamline the prescription process, liaising closely with The Skinny Pen team to ensure they were given all the information necessary to prescribe the treatment.

Once filled in, this form is sent to the company for a manual review. Once the form has been reviewed and approved, a Private Prescription is emailed directly to their Dispensing Pharmacy, who will then ship the medication to the customer’s chosen address. Outlining this four-step process was important in maintaining transparency between the brand and the customer, with automatic emails set up for every step of the process.

We also built a second online form, allowing customers to apply for interest-free credit – useful for larger orders of The Skinny Pen including up to five pens.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Research was crucial to the success of The Skinny Pen project. As a unique brand and product, our team researched competitor weight loss products for the design and direction of the website.

Keyword Research

02. Design

The clean, professional, clinical branding of The Skinny Pen was carried through across all aspects of the new website. This included a colour scheme in line with their existing branding.

Targeted Content

03. Website

Because The Skinny Pen is a unique product, the new website contains information regarding the safety and results of the product. Lead Magnet Pages across the site drive users to the purchase page.

Google Websites

04. Marketing

We continue to provide ongoing management services for The Skinny Pen. Our ongoing website management and SEO services help ensure the website is running at its best, and improves results over time.

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Blog Design

A blog is a great way to introduce any company news, new product information and share original, creative content relevant to your industry. We designed and provide ongoing content for The Skinny Pen’s blog, which is a great way to promote new content directly from the website on a regular basis.

As long as a blog contains regular, relevant, creative content, it can also boost your SEO performance, as well as providing a regular stream of original content to promote across all your social media channels. If your business is providing this kind of rich, original content on a regular basis, you’re sure to be noticed by consumers and businesses alike.

Mobile Website Design

With around 60% of searches performed on a mobile device, Mobile Website Design is incredibly important to every project we take on and every website we produce. Now that searches are coming from such a wide variety of devices, including desktop computers, laptops, tablets and smartphones, responsive web design has never been so crucial to the success of a website.

We ensured all features from The Skinny Pen website work flawlessly across a wide range of devices, including the complete consultation form, the interest-free credit form, and all eCommerce features.