SME 2018 UK Enterprise Award - Best Digital Marketing Agency - MultiWebMarketing

Website Design South Yorkshire

Based in South Yorkshire, Pulse Medicare Training Ltd provide first aid training services to businesses and clients throughout the UK. They came to MultiWebMarketing for our professional Website Design services, as well as Social Media Management and Search Engine Optimisation.

We designed the website to be as approachable and user-friendly as possible, while maintaining a professional aesthetic and design. The colour scheme we used throughout the website was inspired by their existing logo, and to underline the professional, medical feel of the new website. We also rebuilt their logo to animate, enhancing the already eye-catching design.

The website was designed as a user-friendly, Lead Magnet Website, to generate quality online enquiries and bookings for their first aid courses. Users are guided towards the service pages and courses relevant to them through the navigation menu, which is used across every page, as well as links to all the service pages from the homepage.

Each page is designed to encourage interaction and contact from potential clients and customers, with bespoke enquiry forms and more specific information regarding each course available at the touch of a button. All these interactive features are designed to generate quality online leads, enquiries and sales for the company.

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UK's Best Digital Marketing Agency

Keyword Research

01. Research

Industry and competitor research were both key factors in the design and strategy of the new website, while keyword research allowed us to effectively target each page to different courses and services.

Keyword Research

02. Design

The company’s existing logo and branding inspired the design of the new website, to appear approachable and user-friendly while maintaining a professional look. We also rebuilt the existing logo to animate on the website.

Targeted Content

03. Website

We built Pulse Medicare Training Ltd a Lead Magnet Website, guiding the user to the relevant courses and service pages. Interactive features such as bespoke enquiry forms and tap to call phone numbers further encourage enquiries.

Google Websites

04. Marketing

Website Management and Search Engine Optimisation services have helped increase the company’s Search Engine Ranking Positions (SERPs), while Social Media Management provides another digital platform to advertise their services and build an audience.

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Social Media Management

As part of our ongoing marketing services, we provided Social Media Management services for Pulse Medicare Training Ltd. We redesigned all the company’s existing social media profiles in line with the new website, to create a consistent online presence for the brand across a range of digital platforms, including the new website, Facebook page and Twitter profile.

We also designed a bespoke social media plan with strategic backlinks helping to increase SEO performance and drive traffic to the website.

Social Media Optimisation

When building the new website, we targeted each Lead Magnet Web Page towards a key search term relevant to the services and courses the company provide. Due to ongoing Search Engine Optimisation (SEO) services, Pulse Medicare Training Ltd now appear on the Premium Google Pages for many of their targeted search terms. These are the first three pages of Google, where the most clicks and website traffic are generated.

The new website looks great, and is designed to generate new quality leads, enquiries and sales for the company. Click here if you would like a Free Website Review , analysing your current website traffic, SEO, overall design, and more.

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