Case Study
Website Design Halifax
Westcliffe Staircases
Website Design for Halifax-based staircase manufacturers Westcliffe Staircases.
Digital Marketing Agency
Westcliffe Staircases are one of the UK's leading staircase manufacturers. Designing, manufacturing and installing straight and curved staircases throughout the UK. As a leading digital marketing agency they were referred to us for a free website review of their existing underperforming website.
Our proposal to increase website traffic, and relevant new enquiries, included a brand new website including a case study section, dynamic contact banner, and a downloadable eBook. We were also asked to design a new company logo to help modernise their branding.
Westcliffe Staircases had a large image stock of completed projects, utilising these images effectively will portray the fantastic quality of staircases that they provide. We successfully incorporated a variety of these images with full screen backgrounds on their service pages, displaying in detail relevant images of their works.
Award-Winning
Lead Generation
One of the website features used on their website is a dynamic contact slider that runs throughout the website to draw attention to their contact form; a simple contact form increasing the number of contacts made from their website. Another great feature included in their website build is a case study area displaying some of their recently completed projects. Each of the images in the case study area has an image zoom feature, allowing website visitors to simply use their cursor to view Westcliffe Staircases craftsmanship in great detail.
Search engine optimisation (SEO) covers the steps taken to help your website become a preferred result from a relevant search on a search engine, such as Google. Westcliffe Staircases SEO strategy is to market their services nationally. As any SEO specialist will agree, SEO can take a long time, Westcliffe Staircases are already enjoying great results with many page 1 results for a relevant website search, such as metal staircase manufacturers and curved staircase.
Mobile Friendly Website
Lead Generating Form
Company eBrochure
Auto Reply Emails
All Inclusive Marketing
Local SEO
Social Media Marketing
Award-Winning
Graphic Design Services
eBooks are quickly becoming one of the most effective marketing tools on a website, increasing online contacts by up to 300%. We designed a downloadable eBook representing Westcliffe Staircases brand values and outstanding quality of craftsmanship. To view the eBook, a website visitor must complete a rudimentary form before accessing Westcliffe Staircases eBook, this information is automatically emailed to Westcliffe Staircases; contact information from an interested website visitor for Westcliffe Staircases to follow up.
Westcliffe Staircases branding also required an update, we were asked to design a new company logo that represented their values, experience and industry image. Westcliffe Staircases were very pleased with their new logo design and company branding.
