Why Using AI to Fully Build Your Website Is a BAD Idea

We have had lots of enquiries over the past year or so from business decision-makers experiencing huge traffic drop-offs and wanting us to help fix the decline. Naturally, we ask who built the site and what it’s built in, and very often we're being told it was built through AI development platforms (such as Base44) after paying a website designer for a product they could’ve made themselves.

As AI capabilities grow, this scenario will become increasingly common, as businesses without deep AI knowledge see it as a way to save time and money on a new website. However, with our experience, this is a bad idea.

AI-Generated Code Can Create Fragile Websites

Base44 is an example of an AI software development application that allows users to easily create functional web apps using simple prompts, which is referred to as ‘vibe coding’ in the web development industry.

Vibe coding is when a user lets AI generate code and then alters it based on conversational feedback. Other popular tools for vibe coding include Cursor, Lovable and Replit. These sites are marketed as quick and easy to use, especially for those with no coding knowledge.

This makes AI development software good for simple apps and quick prototypes, but much less efficient for building complex websites. This is because AI code can be bloated, making it difficult to maintain as your site grows or changes, and fixing errors is difficult, with the AI often going in circles trying to fix a bug and creating more bugs in the process. Overall, it’s very fragile.

AI-Generated Content Can Hurt Your Search Visibility

In terms of AI-produced content, it can only be as good as the original insight you provide. When a user prompts an LLM such as ChatGPT, Gemini, or Claude to write content for their website, the LLM crawls its indexes for information already published and uses it to write what you asked for.

The downside is that it essentially regurgitates information already out in the open and produces unoriginal, generic, empty, summarised content that offers no new knowledge or insight. This means it’s unlikely to make you stand out from competitors and far less likely to pass quality filters, meaning the new page you've designed, coded and written gets stuck unindexed – meaning no one sees your product or service.

In our experience, when sites publish AI-written content, short-term traffic gains can be high, and you assume you’ve cracked the winning formula for search. Yet this spike soon takes a nosedive when algorithm updates filter out low-quality results and surface the most trusted resources at the top.

What Should Your Website Content Include?

Your content needs original insight. This can include:

• Projects you’ve worked on
• Real experiences
• Original data
• Examples that demonstrate your expertise
• Insights that showcase your skills and professionalism

Anything that demonstrates what you actually do and provides genuine value to the reader can help distinguish your content from the mass of generic AI-generated information online.

Otherwise, your page will get lost in a sea of AI content that is all the same. If you can’t write about what you do, you clearly don’t understand it well enough.

AI Should Support Your Website, Not Build It Alone

Relying entirely on AI for your website might save you a few hours today, but it risks costing you your search visibility, traffic, and revenue tomorrow. MultiWebMarketing™ bridge the gap between smart technology and real human expertise. We build robust, scalable websites paired with original, high-converting content designed to rank, engage, and convert.

Don't wait for the next algorithm update to tank your traffic, book a FREE website review TODAY.